Epicurus

True happiness is state of being that each and every human has the ability to experience. It can either come from indulging desires or come from mental and or spiritual happiness in which two great philosophers have studied and mastered in great depth. Although Epicurus and Epictetus both had very strong opinions to this argument, Epictetus showed that it is necessary to have a knowledgeable understanding of what is giving you that satisfaction.With his idea we see that it is important to see the big picture in order to be happy rather than Epicurus' simple stand of satisfying your basic desires. In my personal opinion I believe that you should not go out of your way to make yourself happy if it consists of hurting others. To begin we must understand that there are many types of happiness. Happiness that come from pleasures such as eating tasty food or taking warms baths. Happiness that comes from engagement, for example trying something challenging and succeeding in doing so.Happine ss that comes from meaning, in other words being religious and belonging to a higher being. Last but not least happiness that comes from accomplishments, achieving a lifelong goal or dream. As you can see there are many different ways to be happy and if you are living happy then you are living a good life. Epicurus and Epictetus have some of the same view on the achievement of the good life. Epicurus believes that nothing is created out of nothing, in other words everything has a reason for existing.He believes that knowledge is the key to finding true pleasure and without pain there is no pleasure, so both pain and pleasure must coexist. He says people should not have fear in God because God does not interfere with their lives and people cannot control their destiny but they can control their happiness, so they should live their lives not with the fear of dying because the anticipation of it is considered to be painful, but rather they should pursue knowledge and pleasure and take appropriate measures that will make the most of pleasure and make light of pain.In Epictetus's view he believes that happiness is achieved only when people are able to get their wants or needs, so if someone desires something that is out of their power they will not be happy. He believes that in order to avoid unhappiness people should control their desires, that is with self discipline and self control which will help us change our view or attitude towards certain things. He believes that everyone has a obligation and a role towards others and God plays an important role in life.Certain times God will let us make the decisions but in other circumstances it is not within our power and is prearranged for us. So unlike Epicurus, Epictetus believes that God controls everything and he says that people are a â€Å"fragment of God† so we as a whole have to look out for each other. For Epictetus the good life comes in compliance with reason and truth and basically believes in the po wer to self. Where for Epicurus the good life is a healthy, comfortable, and controlled life and the way to achieve it is by disciplining oneself by the use of reason and secondly to study philosophy, which Epictetus believes too.Epictetus believes philosophy is the guide to achieving a peaceful mind, people have to control their desire. All displeasures is the result of a gap between our wills and the external world. People think that happiness is possible only when the external world comes up to their expectations, so in their minds they make up scenarios of their wants or needs. This builds up hope but will soon be a disappointment. So therefore people should only desire what is real. He says that the person who can master this can go on to doing what he set out to do.Epicurus contends that composure is a condition of the good life. He says in order to have a peace of mind you must have a peaceful environment, escape distress from the sense of right and wrong and not worry about the future. In order to do this Epicurus explains that people must develop a quality that is considered morally good or desirable in a person. He states that . â€Å"The man who does not possess the virtuous life cannot possibly live pleasantly†. Epicurus declared that prudence is a virtue which all other virtues are derived.

Factors Affecting the School Readiness Essay

Kindergarten marks the beginning of formal education. The child’s initial school experience can influence the way he feels and acts to future school activities. I will also affect the way he relates to other people and his environment for the rest of his life. Success or failure at this stage can affect his well-being, self-esteem, motivation and perspectives. Lack of kindergarten readiness may also lead to his being held back in the next grade level. School readiness is defined as the â€Å"ability to cope, learn, and achieve without undue stress†. In the Philippines public and private schooling begins with kindergarten, when a child is about 5 years old. Kindergarten is 3 to 4 hours a day or depending on the specific requirement of a particular school. While most of the activities in kindergarten are play activities like singing, storytelling, and drawing, children are also learning basic skills through these activities that will be needed throughout their lives. These skills include listening to direction, using and managing time well, being patient, sharing, and working in cooperation with others. Kindergarten helps children adjust to school slowly, going only a few hours each day. It bridges the gap between the age when kids spent their days playing at home or in a daycare or nursery school and the more formal learning that will begin once a child moves on to the next level. Many parents still believe that kindergarten is just an introduction to school. They merrily think that children just enjoy playtime, art, story time, and maybe even learn their colors, alphabet, and numerals while they are at it. However, at present the expectation s for kindergarteners have leveled up and are much stricter than before. Today, there is actually a set of curricum that must be followed and expected to keep up. Parts of the curriculum include reading readiness, writing, math, science, social studies and other subject related. Children are also taught about proper manners, classroom rules, hygiene and sanitation. Parents should take a personalized approach and focus as their children’s potentials and skills and see if they are already prepared for kindergarten school. Parents must take the initiative to actively participate in home base learning before they heed on out to school. It is important to keep an eye on the children and decipher their behavior, to come to conclusion if they are ready to attend kindergarten or not. Some children tend to develop skills a lilltle later depending on what they have been exposed to and how fast they can grasp these things depending on their surroundings. Specialists in the field of child development feel strongly that readiness is not something that a child is trained for but is the understanding of the child’s unique development and grow pattern and what types of activities will enhance the natural development of a child in the areas of motor development, visual processing skills, auditory processing skills, language skills, numerical skills, conceptual skills, and social-emotional behaviors. TheNatioanl Association For The Education Of Young Children (NAEYC) stated that school readiness is defined as the state of early development that enables individual child to engage in and benefit from early learning experience, As a result of family nurturing and interactions with others, a young child at this stage has reached certain level of social and emotional development, cognition and general knowledge, language development, physical well-being, and motor development. (AnneArundel and Harford). Parents are the first and most important teachers in their child’s life. Staying involved and providing children with a supportive, nurturing environment will help strengthen the learning process. Parents must allow their chilred to make choices and simple decision making so that children will achieve a reliable sense of right and wrong. Language helps to shape the brain, and teaching children to speak according to Jerome Brunner helps them not only organized words in a sentence but also helps organize their minds. Children need many types of language experiences which include being read with and also participation in family conversation. Storytelling, nursery rhyme and reading enrich the language experience. Parents must spend time with oral language activities for a strong foundation in reading and spelling (Graue. 1992). There are several factors affecting the school readiness of public kindergarten pupils namely: maturation, relevance of materials and methods of instruction, emotional attitude, personal adjustment, social status and tribe. Other contributors to the readiness gap are environmental stress, family income, parents’ literacy, nutrition premature birth, health, early childcare, experiences, low birth weight and genetic endowment. Maturation affects the readiness of the kindergarteners because the child has not reach yet a sufficient stage of mental and physical development needed to perform school tasks characteristics of that particular grade level which entails a higher level of performance than that of which he has at the moment. Experiences determine the kindergarten readiness for learning. Exposure to environment and varied activities will help the child learn. Children learn from seeing, hearing, touching and these experiences will help the child get to know his environment better. To interpret reality, children must experience their surroundings through imagination and discovery. Rooted in the experience of early childhood are the values that individuals will carve for themselves in later years, their capacity to live according these values, and their attitudes towards themselves and the human community. (Bredekamp,1987). Research shows that relevance of materials and methods of interest affects children’s readiness; children are more ready to learn if the material meet their needs and fits their interest. They are more ready to learn if they are having fun doing the tasks. (Karweit,1988) Emotional attitude and personal adjustment plays a great influence in children’s readiness. Emotional stress blocks them from learning especially those resulting from unmet needs, rejection from home, over protection, experience of failures, home difficulties, poverty, peace conflict, and other related issues. ( Shepard and Smith, 1986). Greg Duncan and Katherine Magnuson documented that children who live in poverty with poor socio-economic status are more likely not ready for kindergarten school since their parents will most likely spend for basic needs than materials for learning like books and other learning kits . Parents in families with low socio-economic status are less likely to talk with. Read with. And teach young children since they would rather spend their time looking for sources of income. Environmental stress affects school readiness according to Kimberly Noble, N. Tottenham, and B. J. Casey. They explained that chronic stress or abuse in childhood can impair development of the hippocampus the region of the brain involved in learning and memory, and reduces a child’s cognitive ability. Thus the impact of stress on brain development during childhood may explain a large portion of the gap in school readiness. Health is another factor that affects school readiness according to Janet Currie, child’s health combined with maternal health and behavior may account for success or failure of kindergarten pupils. Children’s who are not in the best health condition may not be always present in the classroom those will be missing development of skills and knowledge. Nancy Reichman reported that premature birth and low birth weight can seriously impair cognitive development. A renting which include nurturance, discipline, and home base teaching are greatly link to the development of children’s cognitive, social, and emotional skills. Feelings of self-worth develop as a child feels good about his environment and the way he interacts in that environment. The most important gift a parent could give his child is quality time. Children need unhurried periods to explore and experiment, to understand and affirm through idea of freedom. They must also be provided with the security, acceptance, love, thoughtful and appropriate restrictions. (htpp://www. mayoclinic. com/health/kindergarten-readiness) Everyone agrees that a child’s future academic success is dependent on being ready to learn and participate in a successful kindergarten experience. Yet, defining (readiness) can be a very difficult task. Due to children’s different prekindergarten education experiences and development, they enter kindergarten with varying skills, knowledge, and level of preparedness. Parents and teachers have different expectations for what children should know and be able to do before starting kindergarten. Furthermore, discussions of readiness do not always include how schools and community can enhance and support children’s and kindergarten readiness. It is within this premise that the researcher would want to conduct a study and find out the factors affecting the school readiness of public kindergarten pupils in Lanao Del Sur 1 B. Theoretical Framework This study is anchor on various theoretical perspectives. Several theories of child development of child development and learning have influenced discussions of school readiness. These have had profound impact on kindergarten readiness practice. These three theories include the maturationist, environmentalist, and constructive perspective of development (Powell, 1991). Maturationist Theory The maturationist theory was advanced by the work of Arnild Gessell. Maturationists believe that development is a biological process that occurs automatically in predictable, sequential stages over time (Hunt, 1969). This perspective leads many educators and families to assume that young children will knowledge naturally and automatically as they grow up physically and ecome older, provided that they are healthy (Demarest, Reisner, Anderson, Humphrey, Farquhar, and Stein, 1993). School readiness, according to maturationist is a state at which all healthy young children arrive when they can perform tasks such as reciting the alphabet and counting; these tasks are for learning more complex tasks such as reading and arithmetic. Because development and school readiness occur naturally and automatically, maturationist believe the best practice are for parents to teach young children to recite the alphabet and count while being patient and waiting children to become ready for kindergarten. If a child is developmentally unready for school, maturationist might suggest referrals to transitional kindergartens, retention, or holding educators, and parents when a young child developmentally lags behind his or her peers. The young child’s underperform at the level of his or her peers. Environmentalist Theory Theorist as John Watson, B.F. Skinner, and Albert Bandura contributes greatly to the environmentalist perspective of development. Environmentalist believe the child’s environment shapes learning and behavior; in fact, human behavior, development, and learning are though of as reactions of the environment. This perspective leads many families, schools, and educators to assume that young children and acquire new knowledge by reacting their surroundings. Kindergarten readiness, according to the environmentalist, is the age or stage when young children can respond appropriately to the environment of the school and the classroom (e.g. , rules and regulations, curriculum activities, positive behavior in group settings and directions and instructions from teachers and other adults in school). The ability to respond appropriately to this environment is necessary for young children to participate in teacher initiated learning activities. Success is dependent on the child following instructions from the teachers or the adult in the classroom. Many environmentalist-influenced educators and parents believe that young children lean best by rote activities. Such as reciting the alphabet over and over, copying letters, and tracing numbers. This viewpoint is evident in kindergarten classrooms where young children are expected to sit at desk arranged in rows and listens attentively to their teachers. At home, parents may provide their young children with workbooks containing such activities as coloring or tracing letters and numbers-activities that require little interaction between parents and child. When young children are unable to respond appropriately to the classroom and school environment, they often are labeled as having some form of leaning disabilities and are tracked in classroom with curriculum designed to control their behavior and responses. Constructivist Theory The constructivist perspective of readiness and development was advanced by theorist such as Jean Piaget, Maria Montessori, and Lev Vygotsky. Although their work varies, each articulates a similar context of learning and development. They are consistent in their belief that learning and development occur when young children interact with the environment and people around them (Hunt, 1969). Constructivist view young children as active participant in the learning process. In addition, constructivists believe young children initiate most of the activities required for learning and development. Because active interaction with the environment and people are necessary for learning and development, constructivist believe that children are ready for school when they can initiate many of the interactions they have with the environment and people around them. Conceptual Theory This study takes into account the independent variables and dependent variables. The socio demographic factors which include age, sex, health, parents’ literacy, socio-economic status, experience, child abuse and child stress. The independent variables are presumed to affect or influence the dependent variables which are the school readiness of kindergarten pupils which include gross motor skills, fine motor skills, visual discrimination skills, auditory discrimination skills, language skills, math-numeracy skills, and social-emotional behaviors. Base on the outcome of this studies, the writer aims to find the factors affecting the school readiness of the kindergarten pupils to insure that this children will have an opportunity to enhance their skills, knowledge, and abilities. Furthermore it aims to encourage the parent to have hands-on training of their children. The researchers seeks to encourage the teachers to recognize pupils individual differences, re-enforce and extend their strengths, assist them in overcome their difficulties and develop in them sensitivity to community values. Finally, the writer would want to learn what the public kindergarten pupils in Lanao Del Sur 1 B know and able to do as they enter kindergarten level. The writer wishes to find an in-depth study for the strengths and needs of individual learners, motivation for learning instruction, and interventions. The researcher believes the child’s inputs, reflections, and self evaluation are essential to the process of leaning and development. ? Schematic Presentation of the Conceptual Framework of the Study Independent Variables Dependent VariablesResult Statement of the problem This study seeks to investigate the factors affecting the school readiness of public kindergarten pupils. It is the objective of the researcher to determine whether or not age, sex, health, parent’s literacy, socio-economic status, experience, child stress, child abuse, and socio-emotional behavior can affect or influence the school readiness. This study also aims to answer the following propositions: 1. ) What are the factors affecting the public school kindergarten pupils in terms of: 1. 1Gross motor skill 1. 2Fine motor skill 1. 3Visual discrimination skills 1. 4Auditory discrimination skills 1. 5Language skill 1. 6Math-numeracy awareness 1. 7Social-emotional behavior 2. ) What are parents, community stake holders, teachers, and schools intervention program to enhance pupil readiness for kindergarten? 3. ) Is there a significant relationship between this interventions and pupil’s school readiness? Scope and limitation of the study This study is conducted in the public Central School in Lanao Del Sur 1 B in the school year 2011-2012. The study is focused on the factor affecting the school readiness of puplic kindergarten pupils in Lanao Del Sur 1 B. The pupils, teacher, and parents are randomly selected. Data are gathered through the questioner which is composed of pupils, teachers, and parents questioners. This study is delimited to the public kindergarten pupils in the Central School in Lanao Del Sur 1 B. Significance of the study. This study aims to identify the factors affecting the school readiness of public kindergarten pupils to give life on the perceptions of the parents, teachers, and school administrators. Furthermore, it wishes to determine if parenting and nurturance, maturation, health condition, experience, teachers expectation, and school curriculum has some important role in the school readiness of the kindergarten pupil. This study would investigate the underlying reasons/factors which affect the school readiness of the kindergarteners. Finally this study aims to be a significant contribution to provide opportunity to enhance the skill, knowledge, and abilities of the pupil. This study will provide an assessment of young children not only in measuring it but in their ability to work through activities, to solve problems, to work independently, and to reflect on their thinking. To The pupils- this study could assist the young learners to respond appropriately to the environment of the home, classroom and community (rules and regulations, curriculum activities, positive behavior in group setting, directions and instruction from the teacher other adults in the school). To The parents- this study will help the parents to provide appropriate time and management to engage their children in learning task such as reading and writing the alphabet, basic counting skills, identification of colors, size and shape. This will also encourage the parents to be patient and loving, waiting for their children to become developmentally ready for kindergarten. The parents are urge to provide their young children with workbooks containing such activities in coloring, tracing letters and numbers. To The teachers- this research study will help the teacher to understand and support the child natural curiosity and the diverse way in which the child learns. The teacher is also encourage to give the child some individualized attention and customize the classroom curriculum to help the child address his difficulties. To The school administrators- being conscious of the factors affecting the school readiness of the kindergarten pupils the school  administrators could provide small classes with higher teacher-pupil ratio, teacher with bachelor degree and training in early childhood education, parents-teacher training component that will re-enforce what teacher are doing in school to enhance children’s cognitive, social and emotional development. To The Curriculum Makers- this study will give a new perspective that will lead to the formulation of a curriculum that is cognitively stimulating and child center base. To The Community of Lanao Del Sur 1 B- this study will act as a catalyst for positive change. Local government and community agencies will have to work together to enhance programs for the learning development of kindergarten pupils. Definition of terms The terms use in this study is conceptually and operationally define for better understanding and clarity. Maturation – conceptually defined as the appropriate stage of mental and physical development, when a child is ready to perform school tasks characteristics of that particular grade . Operationally it means the chronological age of a child which is legally acceptable to enter a grade level. Experience – means the teaching exposure, learning materials, methods of learning, practices, facilities, and structures in home and in environment which help the child learns and develops in ways that are most natural and suitable for their ages and levels of maturity. Operationally defined as the results of work done by the child in whom the child retains memory, mastery, knowledge, and skills. School readiness – conceptually means the ability to cope, learn, and achieve without undue stress. This is the proficiency level of the child in specific area of a grade level. It is also the developmental stage whom the child is ready to learn new things. Operationally it means that the child is already of age to enroll in a grade level. This could also mean that the child has the ability to participate in classroom activities, work as instructed and cooperate with his classmates in group works. Fine motor development – means the coordination of small muscles in the hands and fingers. These skills are essential to complete task such as writing, tracing, cutting, holding things, moving little pieces of object, putting together of parts of a whole. These skills are needed in taking precision in the hand-eye coordination. Gross motor skills- are the developmental awareness and coordination of large muscles activity. These skills are needed in walking, running, jumping, dancing, and playing. Visual discrimination skills- means the ability to visually differentiate the forms, and symbols in the environment . This is needed in the matching, and sorting of colors, sizes, shapes, and quantities. Visual memory skills – means the ability to recall accurately prior visual experience. It is also the ability to remember what has been done. Heard, touched, smelled, and tasted and seen.. Auditory discrimination skills refer to the ability to receive and differentiate auditory stimuli. It is the capacity and ability to identify ,distinguish, imitate, differentiate the sounds heard. Auditory memory skills – means the ability to retain and recall auditory information. It also means the ability to remember, recite, repeat, tell, and do what is heard. Receptive language skills – refers to the ability to express oneself verbally, to say what the child thinks and feels and to engage in simple group conversations. Comprehension skills – refers to the judgment and reason as the child understands his environment. It is the ability to make comparisons, understand differences and recognized cause and effect. Social – emotional behavior – refer to the ability to relate meaningfully to others and be accepted in both one-on-one and group emotions. This also means the ability to act among other children, to cooperate with the group, to show feelings, and to demonstrate responsibility. Math and number awareness – refers to the ability to identify and recognize numerals, to count on, recognize patterns, and sorting and classifying of objects.

Resume Essay Example | Topics and Well Written Essays - 500 words - 27

Resume - Essay Example I also plan to be more versed with microsoft certification this will enable me to be recognized in different city as long as they use microsoft. The results of possesing this qualification will make me more acquinted in this field and will make me be a proven asset towards the field of programming.It is also essential for one to describe his strengths and what he believes are challenges in the field in his line of duty this enables one to see how experienced one is. Currently I work with the military this will enable gain experience necesssary experience for the years I will work till I retire. When writing the resume avoid long words always report staight to the point the benefit of what you put on the table this will enable one to prove his point easier. You should also write what other skills you possess how you think they will be beneficial to the employer and also you. They should be a bit in line with your goals and aspirations, not far off the grid this will show or portray yo u as a person who understands what he wants in life and will be of great importance in helping one review what you really want. You can use the advantage of working in the military as a displined fella who does not tolerate mediocre and who is focused in what he wants to achieve. One role should be clearly stated as this will help one in acknowledging how your roles are going to fit in the next aspiring position your are seeking .The roles that you play should be clearly distinguished from the roles that you are intending to play, and administer in your next task this should show your ambitiousness and your zeal as the best candidate for the task that you are intending to show. Furthermore, a resume should be able to say more about where you were born to where you schooled. Some of the accolades you have achieved in your journey and also what you

Medieval armor Research Paper Example | Topics and Well Written Essays - 1500 words

Medieval armor - Research Paper Example However, armor was associated with rank within the military and served the purposes of the cultural event of war as much as it served the functionality of battle. As well, it often designated the role of the individual within society, the type of armor worn having relevance to class and social status. Armor served a great number of purposes within the medieval social environment and was not strictly a resource for functionality. Armor began to appear in the fourth century in Europe, often made from what was left behind by the Roman soldiers who had tried to conquer the lands. Barbarians began to construct protection from what was left behind and setting up the culture to eventually improves upon those designs. As metallurgy began to grow technologically, armor began to reflect a higher sophistication in its manufacture (DeVries and Smith 38). The many types of armor during the Middle ages are numerous and vary from one country to the next. However, the basic European styles of armor were divided by head armor and body armor, with differences in each section. Head armor was a vital form of armor in that it protected the most vulnerable and essential part of the fighter. The head was vulnerable to cutting, thrusting, and bludgeoning moves that would immediately take down or kill an offender. A common configuration of armor was a chain mail hood, called the camail or the coif de mailles, with a metal helmet placed over the chain mail (Cosman and Jones 2

Urban Health Essay Example | Topics and Well Written Essays - 1500 words

Urban Health - Essay Example o establish the causes of child obesity and the best ways the local authorities in the region and the many health practitioners can best deal with the rising cases of child obesity. As stated in the brief introduction, obesity is a lifestyle complication a feature that validates the investigation of the social structure of the society and the roles the planning of the city and the coordination of the activities of the state authorities can help mitigate such as the report below reveals. The borough has various public and private health facilities that strive to improve the health status of the borough. The NHS Lambeth works effectively with the various partners including both the private sectors and many other non-governmental organizations with the view of improving the living standards in the region and curb the rising lifestyle complications including child obesity (Spence, 1975). The NHS for example prioritizes healthy lifestyle practices in a bid to help change the social structure in the region. The government in conjunction with the local authorities has improved the quality of health services providers by the various service providers in the region through the provision of incentives and the sensitization of the importance healthy living. The research revealed that the government of England carries out various activities in the borough with the view of curbing the lower life expectancy in the region since most deaths result from lifestyle related complicati ons. Child obesity is medical condition in which children gain excess body weight. The disease has various causes including genetics and poor lifestyle, which is the main cause. Health practitioners have developed the term obesogenic environment to refer to a combination of factors that create a conducive environment for the prevalence of obesity in both children and adults. Most children with obese parents are likely to become obese. Researchers indicate that such may not arise from the genes but from

Marketing strategy as a concept Essay Example | Topics and Well Written Essays - 1500 words

Marketing strategy as a concept - Essay Example The paper tells that marketing strategy defines the plan of the organization with reference to attracting new customers, expanding the existing market, or taking market lead. It is a comprehensive and succinct plan by the business that entails key details necessary to market the business. Formulating a marketing plan would realize the goal of creating a strong and desirable product reputation in the market. A marketing strategy provides a detailed description of the business in terms of its services or products in the market. A comprehensive marketing strategy that would ensure the targeted market consists of customers who have the highest demand for it. That helps the business to make a great investment in the market. It explains the market position of the business’ products or services and planned strategies for improvement. It outlines the customer profile and details in regards to factors that may affect the demand and services of the business. It outlines the viable tacti cs that the business may use to gain market dominance and customer rating. Among the details that may be applicable to a business is the strategy that the business plans to apply in reaching a new or currently dormant customer segment in the market. It outlines the approaches that the business intends to use in creating awareness of the products and services in the targeted or existing market. Strategic planning may be viewed in terms of strategy as design or plan in which the organization deliberate positioning through a process that involves analysis, rational structuring and attaining a directive.

10 different companies selected to watch with relation to their stock Coursework

10 different companies selected to watch with relation to their stock prices - Coursework Example Each of these stocks are a part of the banking sector. Seven of the stocks are companies based in America. Two are based in the UK, and one is based in Canada. The objective of this project is to pick stocks which will rise in value during the length of this project, which spanned from April 16 to May 14. Additionally, an analyses of the banking sector in the UK and the United States is explained, because the environmental and exogenous issues which surrounding the banking sector will impact if the stocks will rise or fall during the time period. What was found was that the banking stocks lost much of their value during the time period, with two exceptions, both of which were smaller banks. Introduction Stock prices are inevitably affected by different events in the world. In this case, we are entering a period of instability in Europe, as well as recovering from a global recession which was largely caused by the meltdown of the large banks in the UK and especially the United States. Because of this recession, the UK has been forced to implement austerity measures which, among other things, cuts financial resources to its largest banks. Because these financial resources were important to these banks, in that it helped the banks recover from the recession and lend money, it stands to reason that the largest banks might be affected. Moreover, in the United States, the banks are going through a transition period with greater regulation. That said, a recent scandal involving JP Morgan Chase, which lost $2 billion in trading losses, show that the Wall Street banks might still be engaging in risky behaviour. Because of these factors, the stocks in our portfolio lost money, so the objective was not met, in that the objective was to pick stocks which would rise in value. This paper will explain how much the $10,000,000 fund was worth, week by week, and how much it was finally worth, along with explanations as to why the stocks performed the way that they did. Also incl uded is a comparison of our stocks with stocks from the Dow Jones average and the automotive sector. The automotive sector’s performance was similar to the banking performance, which denotes that stocks, in general, are having a rough go. Stock Fund Creation Overview of Sector Because the banks which have been selected are banks based both in the UK (HSBC and Barclays) and the United States (every other bank on the list except the Bank of Canada), the main thrust of this analysis will involve the banking sectors in these two countries. United Kingdom As noted above, HSBC and Barclays is based in the UK. The UK’s banking sector is having a difficult time right now because of the austerity measures that the UK has implemented, which has caused Moody’s to downgrade the rating of 12 UK financial institutions (US Banks Downgraded as Confidence Slumps). To understand why this downgrade might

Palmolive - Target Market Identification Report Essay

Palmolive - Target Market Identification Report - Essay Example Marketing mix model focuses on specific parts of a firm’s marketing strategy. The product is one of the basic elements of this strategy. By promoting a particular product, a firm needs to consider primarily the following two issues: a) would be the development of existing product a priority or b) emphasis should be rather given to the increase of the firm’s share in the targeting marketing? In the second case, the firm should try to introduce new products while in the first case the characteristics of a firm’s product should be rather highlighted through appropriately customized marketing strategies. In the case under examination, the first strategy would be rather used, aiming to emphasize on the advantages of the firm’s specific product, the Palmolive natural shampoo vibrant color in regard to the targeting market, i.e. the Australian market. On the other hand, Dibb et al. (2008) note that the term ‘Product’ as part of the marketing mix mode l, refers to a series of issues, including the ‘quality awareness, the product image, the value and the quality of the product but also the product performance’. The marketing policies used by a firm in order to support the performance of one of its products have to refer to the above qualities/ needs of the product, the promotion of which is the targeting market will be attempted.In the case under examination, the marketing strategy of the firm in regard to the specific product would be additionally influenced by the following facts: the Palmolive natural shampoo vibrant color.... 2008, 94). The marketing policies used by a firm in order to support the performance of one of its products have to refer to the above qualities/ needs of the product, the promotion of which in the targeting market will be attempted. In the case under examination, the marketing strategy of the firm in regard to the specific product would be additionally influenced by the following facts: the Palmolive natural shampoo vibrant colour has been introduced in order to meet specific needs – the needs of people with colored hair for increased hair care and protection (Colgate Palmolive 2011). More specifically, the above shampoo helps towards the recovery of hair damaged by the colour treatment; in the specific product, a combination of UV filter and Avocado extracts’ (Colgate Palmolive 2011) has been used aiming ‘to ensure the quick recovery of hair damaged by color treatment but also to ensure the increase of life of colored hair and the improvement of quality of color ed hair’ (Colgate Palmolive 2011). It should be noticed that a conditioner is available by the firm in order to increase the benefits/ effects of the specific shampoo. The package of the above product can be characterized as satisfactory proving clear information on the content and the qualities of the product; moreover, the use of different color in the product’s packaging – compared to the other products of the firm – helps to distinguish the specific product among the others of the same firm but also among other products with similar characteristics. 1.2 Current Pricing The price of the particular product can be characterized as of an average to low level – compared to the price of similar products of its competitors (Leader et al. 1990).

Do Modern Forms of Administration and Discipline Undermine the Essay

Do Modern Forms of Administration and Discipline Undermine the Liberties and Rights Promised by the Modern State - Essay Example An initial discussion of what the modern state represents shall be presented, followed by an evaluation of the current forms of administration. A deeper analysis of how these modern forms of administration impact on the modern state shall then be presented. Body The modern state The Montevideo Convention explains that a state is one which possesses the following elements: a defined territory, a permanent population, a government, and the capacity to enter to government relations. This criterion for statehood was arrived at in 1935 and supported by the world in general. Max Weber presents another conceptualization of the state, one which is derived from the early beginnings of statehood. He defines the state to be â€Å"a human continuity that claims the monopoly of the legitimate use of physical force within a given territory† (Weber, 1958, p. 78). Weber’s definition also points out that the state must have the absolute control over the legitimate application of force ( New York University, 2002). The concept of legitimacy has not always been easy to define with various actions being carried out by the state in the name of such legitimate authority; however, these actions have not always been technically legitimate. Moreover, for purposes of securing state functions, the components of legitimacy have not been strictly met (New York University, 2002). The use of force which is attributed to the state is therefore not always based on a legitimate exercise of power. This also suggests that a state’s use of force may not always need to be legitimate, for as long as the perceptions of the people are assuaged in terms of the legitimacy of such force (New York University, 2002). Another element of Weber’s concept of the state is on the monopoly by the state on the legitimate exercise of force. This monopoly has always been a source of issue among theorists and scholars because there have been acknowledged instances where non-state actors hav e legitimately used force (Foucault, 1980). This was seen in instances when force was used by non-state actors like the Irish Republican Army, the Hamas and Islamic Jihad in the Palestine areas, and the exercise of force by the Al-Qaeda in Iraq; these actions are considered by many experts as a legal application of force in response to foreign interference and oppression (New York University, 2002). However, in terms of other perspectives on the use of force, one’s side in the conflict can often make a difference on the judgment made on such force. The bottom line is that it is not clearly apparent that a state actually has a monopoly on the application of force (New York University, 2002). In effect, other scholars have not actively considered the use of the term monopoly in characterizing a state’s application of force. Modern administration Political analysts discuss that the modern state has now a significant control over the practice and use of violence in the cou ntry. They echo Max Weber as he expresses that the state’s exclusive right to use force is crucial to its ability to function. These idea for the modern state was not however true during the 16th and 17th century when the concept of the modern state was still being introduced (Hirst, 1997). At that time, small and contentious political entities did not have the right to claim these territories, and on the other hand, other leaders

Swot B&B Ice Cream Essay Example for Free

Swot BB Ice Cream Essay SWOT analysis is a very useful technique for understanding internal and external environment of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerry’s, we can see the secrets of its success and what are areas for growth. Strengths: 1. Ben and Jerry’s has a well-funded and large-scale parent company. 2. Ben and Jerry’s has a good reputation of the high-quality products. 3. Ben and Jerry’s has the various and innovative products. 4. Ben and Jerry’s is a powerful brand with the high market share. 5. Ben and Jerry’s has a well-known social responsibility and environmentalism. 6. Ben and Jerry’s ensures employee satisfaction. Weaknesses: 1. Less media advertisement investment. 2. Life cycle of single flavor is short. 3. High price. Opportunities: 1. Ben and Jerry’s can keep on developing new products. 2. Ben and Jerry’s can make its ice cream more convenient to buy. 3. Ben and Jerry’s can enter the Chinese market. 4. Ben and Jerry’s can cooperate with other brands. Threats: 1. Food safety. 2. The price of raw material. 3. The raise of human health awareness. 4. Already existed competitors and new competitors. Ben and Jerrys Ice Cream is best known as a premium ice cream brand and it has 800 franchises and 5800 eating locations in 28 countries around the world. Annual sales revenue for Ben and Jerry’s exceeds $132 million. (Statistic Brain, 2012) There is no doubting, Ben and Jerry’s is one of the best companies in the dessert market. Ben and Jerrys were bought over by an Anglo–Dutch multinational consumer goods company Unilever in 2000. As a world’s third-largest consumer goods company and the world’s largest maker of ice cream, Unilever not only has provided the sufficient funds and vast global market for Ben and Jerry’s, but also has offered organizational management mode and scientific management method. By virtue of good resources, Ben and Jerry’s can strengthen market, enlarge brand, perfect management and get more profit. If you do eat Ben and Jerry’s ice cream, you have to admit that Ben Jerrys is more flavorful compare with other cheaper brands of ice cream. It is because Ben and Jerry’s ice cream contain higher percentage of butterfat and it is made with high quality vanilla, nuts, chocolate, fruits and flavorings. In addition, all Ben Jerrys ice cream is made by non-genetically modified ingredients, like organic milk and organic eggs. Not all consumers can distinguish the difference of coco between West Africa and South Asia, but almost everyone knows choose organic means choose health. And high quality of raw materials can insure the tasty and healthy of Ben and Jerry’s products. Quality is the eternal subject of companies. Only good products can retain the consumers, help business win the competitive advantage from strong market competition. Meanwhile, in order to meet different people’s needs, Ben and Jerry’s has already developed over 100 flavors of products including ice cream, frozen yogurt, sorbet and ice cream novelty products and the new flavors of ice cream is developing ceaselessly. They are using special characteristics to distinguish the difference types of ice cream. For example, low sugar, and low fat ice cream have special color effects on their packages, they can attract people who are serious about weight. And some ice cream packages with different Disney’s characters for attracting more children. Ben and Jerry’s strengthens advertising to make more people who never eat Ben and Jerry’s taste their most popular products named Cookie Dough and Chocolate Fudge Brownie, because without first attempt, there is no customer loyalty. These marketing tools not only convenient consumers to choice and remember, but also expand the range of target market. In addition, Ben and Jerry’s has a strong brand name. It is a stable and successful company with high market share. According to west European deserts market research, Ben and Jerry’s has the largest share of the luxury ice cream market was 39.1% (IRI convenience sales, 2008). High market share help Ben and Jerry’s take the initiative. Ben and Jerry’s has been working on charity and environmental protection. This is the key difference above other brands. Ben and Jerry’s not only put much money into public every year, but also promise to produce eco-packaging. Their foundation awards about $1.8 million annually and charity events beyond count. Advertisement is the most effective way to inform and persuade the consumers and charity is the best advertisement, it has longer term efficacy than media advertisement. The employees are major wealth of the business. Ben and Jerry’s through different ways to encourage their staffs, such as high salaries, Ben Jerrys livable wage benchmark was $15.34/h in 2011 and far above the USA minimum wage was $7.25/hr. (BJ USA homepage, 2011) Besides, extra premiums, staff health programs and community garden all can improve the employees empower and motivate. Employee satisfaction is a factor of Ben and Jerry’s success as well. To sum up, business success not accidental and lucky, large parent company, good reputation, innovative products, powerful brand name, high social responsibility and employee satisfaction are the causes of Ben and Jerry’s success. But there are no excellent companies, Ben and Jerry’s is no exception. Firstly, as a profit making organization, Ben and Jerry’s puts more money into charity rather than media advertisement. Charity is good, but less advertisement investment against Ben and Jerry’s expanding corporate recognition. Secondly, Ben and Jerrys has some flavors that had taken off shelves quickly. Keeping fresh is fine, but every new product used large resources before they launch in the market. Too short life cycle of product will lead to resources waste. Thirdly, in Tesco, Ben and Jerry’s ice cream’s price is  £0.90/100ml, but most of other brands’ prices are  £0.20- £0.40/100ml. The high price will close the door on many consumers. Ben and Jerry’s has many opportunities of producing, such as it can develop more flavors and increase the life cycle of some products. They also can build a few flavors only belong to Ben and Jerry’s. Just like when consumers hear Big MAC, they associate McDonald’s. And different sizes and shapes of ice cream also can attract more consumers, such as super size ice cream tub or ice cream bar, because now Ben and Jerry’s only has two sizes of ice cream tub (500ml and 150ml). And healthier products are necessary, fat free or sugar free all the good choices. Ben and Jerry’s still do not have a list of gluten-free flavors, so they can fill this gap. The opportunities of market is that make their ice cream vending machine go into more Cafà ©s, schools, railway stations and cinemas. It is convenience for people who need to replenish energy and just greedy. At the same time, Ben and Jerry’s can expand new markets, such as Asia market and Africa market. Some professionals say that the scale of Chinese ice cream market has more than  £30 millions and expect the luxury ice cream share of 20%-30%. Haagen Dazs has entered the Chinese high-end ice cream market early, its success shows large market demand in developing countries. Ben and Jerry’s should catch this business opportunity. In addition, Ben and jerry’s can produce different products according to the different cultural. Fox example, the consumers can buy fried bread stick and meat congee in Chinese KFC. So Ben and Jerry’s can launch the ice cream moon cake to meet Chinese consumers’ tastes. Forthemore, Cooperation is also a good choice, and this cooperation can be different sectors, like cooperate with AMC Theatres, and the consumers only can buy Ben and Jerry’s ice cream at AMC Cinemas. And they also can cooperate with clothing brands and print their unique cow images on limited edition clothing. This is a good way of advertising as well. Of course, Ben and Jerry’s can cooperate with food companies, like Cadbury, to produce â€Å"Cadbury Jerry’s† chocolate ice cream. Powerful combination will be easier for win-win. Preventing accidents before they occur is necessary. Food is related to human health, so from raw materials to production, every stage exist risk. Such as, raw material pollution, unqualified food additives and unclean food processing. Every single detail can decide the quality of products. And with the price of cattle feeds is raising will lead to the price of milk up, so Ben and Jerry’s has to cost more on raw milk. Meanwhile, more and more people focus on health, the frozen foods will suffer winter. Obviously, Haagen Dazs is an arch rival and it has more market share around the world. At the same time, the new competitors can appear at any time. In conclusion, in view of Ben and Jerry’s ice cream long-term development, Ben and Jerry’s should match strengths to opportunities, convert weaknesses into strengths and convert threats into opportunities. And then it will get more successful in the future.

Sydney Gay And Lesbian Mardi Gras Festival Tourism Essay

Sydney Gay And Lesbian Mardi Gras Festival Tourism Essay Introduction Sydney is the capital of the New South Wale of Australia, and it is best known as a vivid, charming and lively city and with its famous icons, such as Harbour Bridge and the Opera House. In addition, Sydney has started to build a new image of gay capital of the South Pacific (Kates, 2003). Since the late 1970s, Sydney has begun to hold Gay and Lesbian Mardi Gras every year during end of February and early March and has also become a holiday destination for lesbian and gay tourists. There are various cultural activities and entertainments that allow participants to have fun and allow visitors to have a better understanding of gay and lesbian culture while they are celebrating the liberty of homosexual behaviour. Activities included film festival, community events, a fair day of local merchants, sporting events, art exhibits, dance parties, theatre productions and parade (Kates, 2003). The parade is hold in the CBD of Sydney; the festival normally goes for three and a half week. In this paper, the issues on social and economic impacts that have occurred by the Sydney Gay and Lesbian Mardi Gras festival will be discussed in detail. Social Impact Social impact of Sydney Mardi Gras can be divided into positive impact and negative impact. For the positive impacts are community cohesion identity, entertainment socialisation opportunities and community growth and development. In opposition, negative impacts are inconvenience and crime or bad behaviour. According to the research information, which is done by the University of Melbourne (Kelley, H, 2001), the data has shown that back in 1984, homosexual behaviour is not yet be accepted morally. However, Australians attitude toward homosexual started changed dramatically after 1984. The survey it has been done in the middle 1980s, 64 per cent of Australian believe that homosexual behaviour is always wrong, however, in the 21th century (the survey was done in 2001, data might change after years), the per cent drop from 64 to 48, and the percentage for the answer Not wrong at all rise from 16 per cent to 28 per cent. Even though there are still a group of people who against toward homosexual behaviour, however, one thing can be pleased is that Australians attitude toward homosexual become friendlier each year, this can be proof by the number of participants in The Sydney Gay and Lesbian Mardi Gras festival. The number of participants and visitors increase rapidly from hundreds of people to hundred thousand and more and more people start to pay attention on the event. When the people in Sydney start to celebrate homosexual behaviour in 1978, and the size of the event become bigger each year, this witness the transformation of people in Sydneys attitude on homosexual behaviour, which representing the people of Sydney possess a positive attitude toward homosexual behaviour, and will assist the city of Sydney to build a positive image for gay and lesbian tourists, since the tourist believe that Sydney does not have any discrimination on homosexual behaviour, instead of that Sydney community is welcome and willing to celebrate it (Markwell, 2001). Additionally, the festive give individuals a chance to embrace their identity as gay or lesbian, likewise, the local community also embrace their open thought on homosexual behaviour. Every year, not only the people in Sydney, but also with people coming from all Australia, they gather together to celebrate what they believe in and offering gays and lesbians an opportunity to speak out to other societies (Tourism Australia, 2009). One of the marchers who is interviewed by ABC News (2009) said But tonight were just coming out and having a bit of fun in showing everyone the gay and lesbian community is part of the Australian community. The Sydney Mardi Gras Festival is a popular and successful event that has an ability to attract people from other city or even other country to come to Sydney to join the event, it all has to give the credit to the local community, the people of local community provide a great support of the event. Every year, there are thousands of volunteers and local community group to assist organising the event. In order to create a fascinating event, volunteers and community group members has to be fully prepared; therefore, they have to develop special skills in order to be qualified to do jobs. According to the office website of the Sydney Mardi Gras (2010), it says that specific skills are needed for the event such as RSA (Responsible Service of Alcohol), a heavy vehicle or forklift drivers license and experience in communications. Furthermore, the Sydney Mardi Gras is not only celebrating and entertaining, but also it also takes charity seriously. Sleaze Ball is one of Sydney Mardi Gras eve nts; it is specially design for fundraising, the money donated from people who join the event will goes to the charity. Since Sydney Mardi Gras has been a successful event, it attracts many tourists from other states and countries (tourism will be discussed in more detail on economic impact section). Even though, people who come to join Mardi Gras are all from different culture backgrounds and religion, however, they are all passion on the same thing and believe. It is a great opportunity for them to meet new people from different culture background, and they can share they thought, experience and believe, and also allows them to look homosexual behaviour from different cultures perspective view. For all of events, there are always some positive and negative impacts; one of the negative social impacts is inconvenience. During the event, especially larger scales event, several issues need to be considered such as traffic, road closures, noise and crowding. Since the number of people participates in Sydney Mardi Gras festival is huge, which means that if the crow management and parade route is not well design, this will be a serious issue on the day of the event. Since majority of the event venue and the parades routine are in the CBD, and the road closures will influence the traffic in the event surrounding area. As a result, traffic jam will occur and since several roads are close for the event, this will make the people detour to avoid the event. In addition, the main Parade Route is in Oxford Street and Flinder Street, and there are residential apartment within this area. (Sydney Traffic Committee, 2009)The field notes that are taken by Steven M. Kates (2003), he states tha t 20 gay men and lesbian celebrants in the hotel room as they watched the parade from the two balconies, drank alcohol, talked, laughed, and consumed illegal drugs during the evening. During the parade, the noise population will be local residents temporary issues. Another negative social impact is crime or bad behaviour. There are many entertainments and activities in the Mardi Gras Festival; one of the highlight of the festival is Mardi Gras party. According to a field note that are taken by Steven M. Kates (2003), in his journal, he mentions that Drugs such as speed, cocaine, and Ecstasy provide the energy for dancing to rhythmic techno music until the early hours of the moming at the Mardi Gras party and connecting with the bare-chested, sweating men there. According to John p. Walters (2000) paper, it states that drugs and alcohol is often related to crime, but drugs and alcohol always used by people who is seeking for more excitement. However, drugs abuse and alcohol will lead to behaviour disorder; people losing their ability to control themselves, this will result in rise in the crime rate, such as generating violence, steal, sexual assault and robbery. HIV is another serious issues derive from drugs and alcohol, unprotect sexual act wi ll increase the risk for transmitting HIV, and the people who participate in the party, their health will be treated and this will become secret worry for the society. Economic Impact Every year on February, large amount of tourism come to Sydney for the Mardi Gras, ever since Sydney has created an image of international gay and lesbian capital, Sydney has become one of the most popular places for homosexual tourists. Even if the worlds economic may be is facing recession, but the event scale for Sydney Mardi Gras is getting larger each year, start from thousand of visitor to most recent one, hundreds of thousands of people come to join the 2010 Sydney Mardi Gras Parade. ABC News has made a comment on 2009 Sydney Mardi Gras, it saidà ¢Ã¢â€š ¬Ã‚ ¦the Sydney Gay and Lesbian Mardi Gras provided the perfect antidote to economic doom and gloom. The Sydney Mardi Gras not only is not affected by the economic, conversely, the event is beneficial for the local economy. The major economic impact for Sydney Mardi Gras is increase income due to the growth of tourism market, other impact such as operating cost for event preparation. Firstly, each year, the Australia government estimated the Sydney Mardi Gras will contribute on nation economy net income approximate tens of millions of dollars (Marsh and Levy 1998). Even though the Sydney Mardi Gras itself may not make any profit, however, it certainly affecting the local economy by attracting domestic and international tourists to come to Sydney. Markwell (2001) stated that during the end of February, domestic and international tourists are attract to Sydney for Mari Gras; the peak period for this season is days around the parade and parties at the end of festival. The majority target market for Sydney Mardi Gras are tourists from United States, Canada, the Netherlands, New Zealand, France, Germany and the United Kingdom. Moreover, this market is also growing in the Southeast Asia, the number of the tourist from Southeast Asia region is increasing recently. Tourism Australia (2010) provide the information on the number of tourists for the first Sydney Mardi Gras was approximately 1,500 people, in the most recent Mardi Gras 2010, from the New Mardi Gras Annual Report(2010) states that, total visitors was 21,779 and 8,700 were from overseas. There is no doubt that tourist is good for local economic, according to the annual report for Travel to Sydney (2009), it states that in 2009, visitor spends average $236 per night when they are in Sydney, it is only include accommodation, transportation and activities such as eat out at restaurants, sightseeing or shopping. Markwell (2001) also mentions some examples of expenditure that tourists will be spend on the Sydney Mardi Gras festival. He states that there are 80 events at the festival and about 15 percent of it is free, some popular events require tickets to entry. The event such as dance party, it cost AU$114.00 in 2001. It is quite expensive if a person wants to attend all of events of Sydney Mardi Gras, especially, some events require special outfits, therefore if a couple want to attend the event, the expense on buying outfit, waxing, tanning, gym training, hairstyling, and party drugs will cost a lot of money. Attending all events already costed fortune, for tourists, there are extra costs for them, such as accommodation and transportation. Markwell (2001) also states that homosexual tourists are willing to spend all those money; because of Mardi Gras events can assist them to define their gay and lesbian identity. In 2010 Sydney Mardi Gras, there were 8,700 people from overseas, the Sydney local government would at least earn 2 million per a day just from the Mardi Gras visitor. C. Michael Hall (1996) believes that in order to promote an event or a place to tourists as their destination for vocation, it is very important to leave a good impression and unforgettable experience. To achieve that, event has to be fully prepared and organised. Since the scale of Sydney Mardi Gras is huge, to produce a memorable, fantastic event require a huge amount of fund, therefore, government support and sponsor are essential. According to New Mardi Gras Annual Report (2010), it states that for 2010 Sydney Mardi Gras sponsorship income was over $800,000 and government supporting fund was $300,000. That money will flow to the local community eventually that can stimulate the local economic growth. Additionally, an huge scale event such like Sydney Mardi Gras need a certain amount of workforce, even though there are thousands of volunteers each year, however, there are always job vacancy, which can improve the local unemployment rate. As the paper has mentioned earlier, the local government cannot expect to make profit out of the Sydney Mardi Gras Festival. The revenue for 2010 Sydney Mardi Gras is 4,241,283 and expense is 4,826,910, apparently, the outcome for this year is deficit, the event organisation does not make any profit out of this event. However, looking in long-term, the Sydney Mardi Gras has assist Sydney to build an image global gay-friendly destinations (Markwell, 2001), this result in expansion on homosexual tourism market. Conclusion In conclusion, this paper has discussed how the Sydney Gay and Lesbian Mardi Gras has become an important role in the Sydney major event. As it have a strong impact on Sydneys social and economics dimensions and it is recently referred as tourism icon by Tourism New South Wales. Nowadays, Sydney is known as homosexual friendly city. The Sydney Mardi Gras has impact on social and economic on both positive and negative ways. It is excellent that people in Sydney is open-mind with homosexual behaviour, they are not only possess positive attitude toward it, but also willing to embrace them and celebrate it with wonderful events. However, social issues such as inconvenience and crime or bad behaviour are happen every year which may harm the local communitys life quality. Moreover, economic impacts mostly are positive; the Sydney Mardi Gras assist Sydney to expand its tourism market, and in the event period, thousands of people come to Sydney for Mardi Gras, it is beneficial for local econ omy. Even though, it is difficult to make profit out of the event, however, in long term, Mardi Gras has already assist Sydney to built its reputation in tourism market. Overall, Sydney Mardi Gras

Chemistry and Synaptic Transmitters :: Chemistry Science Scientific Essays

Chemistry and Synaptic Transmitters The most common psychoactive substances can be divided into depressants (i.e., alcohol, sedatives, hypnotics), stimulants (i.e., cocaine, amphetamines, ecstasy), opioids (i.e., morphine and heroine), and hallucinogens (i.e., PCP, LSD, cannabis). The brain has different effects to different psychoactive substances. They bind to different receptor types, and can increase or decrease the activity of neurons through several different mechanisms. Consequently, these psychoactive substances have different behavioral effects, different rates of development of tolerance, different withdrawal symptoms, and different short-term and long-term effects (Vaccarino & Rotzinger, 2004). In this team project we will take a closer look at the hallucinogen, LSD by explaining the chemistry and route of access of LSD, synaptic transmitters and the parts of neurons affected, inhibitory/excitatory potential changes, physiological changes, primary behavior changes, side effects of behavior changes, and effects reported by users. LSD is considered to be one of, if not the, most potent hallucinogenic drug known (Leicht, 1996). To understand LSD first we will give a brief history of how LSD came into existence. In 1938, Albert Hoffman was an employee in the pharmacological department of Sandoz, in Basel, Switzerland. Hoffman was studying derivatives of lysergic acid, including systematically reacting the acid group with various reagents, to produce the corresponding amides, anhydrides, esters, etc. One of these derivatives was the diethylamide, made by addition of the –NC2H5)2 group, and it was named LSD-25. But the new substance didn’t appear to have any particularly useful medical properties, although the research report noted, in passing, that â€Å"the experimental animals became restless during the narcosis†. (May, 1998). LSD was not looked at for the next five years until Hoffman couldn’t get this new substance out of his mind and decided to reexamine LSD. Hoffman stated: â€Å"A peculiar presentiment- the feeling that this substance could possess properties other than those established in the first investigations- induced me, five years after the first synthesis, to produce LSD-25 once again so that a sample could be given to the pharmacological department for further tests.† So, in the spring of 1943, he repeated the synthesis of LSD-25. Hoffman is quoted in his laboratory journal on April 19, 1943. 17:00: Beginning dizziness, feelings of anxiety, visual distortions,

The Hessian Essay -- essays research papers

Living in a divided society based upon the religions of the Puritans and the Quakers, Evan Feversham sought out his own religious faith through his daily interactions with both religious groups. Evan Feversham was a very cynical man who had been witness to far to many wars and sorrowfulness. In a world already so full of hate and distress, he could no longer bear to witness such horrible acts of cruelty upon the suffering, yet he dealt with them each day being a doctor. He was a man of reason, attempting to solve his problems with plain and simple reasoning, for he did not believe in much anymore due to the events he had witnessed with his own eyes. From the very early ages of his life, Feversham had very little faith in God, for he felt that God had let him down by allowing the death of his father. From that point on, he had witnessed countless other deaths through participation in numerous wars and being a doctor. He was a man with very little faith in mankind, for all he saw were the death and misery that others inflicted upon each other. He began to lose more and more of his faith in God and began to reason more about why things happened and were the way there were. Through his daily interactions with both the Puritans and the Quakers, Evan Feversham appreciated both religious groups a bit better and picked up some of their religious beliefs. Dr. Feversham and Squire Hunt did not like each other a bit, for they shared different views about God’s word. â€Å"†¦and I say le...

Should Children Be Allowed To Testify In Court? Essay -- Children Cour

Should Children Be Allowed To Testify In Court?   Ã‚  Ã‚  Ã‚  Ã‚  Over the past ten years, more research has been done involving children's testimony than that of all the prior decades combined. Ceci & Bruck (93) have cited four reasons for this : - The opinion of psychology experts is increasingly being accepted by courts as testimony, - Social research is more commonly being applied to the issues of children's rights, - More research into adult suggestibility in accordance with reason naturally leads to more research into child suggestibility, - Children are more commonly being used as witnesses in cases where they are directly involved (i.e. sexual abuses cases), requiring the development of better ways for dealing with them as special cases.   Ã‚  Ã‚  Ã‚  Ã‚   Some psychologists deem children to be â€Å"Highly resistant to suggestion, as unlikely to lie, and as reliable as adult witnesses about acts perpetrated on their bodies† (Ceci & Bruck 1993). However, children are also described as â€Å" Having difficulty distinguishing reality from fantasy, as being susceptible to coaching by powerful authority figures, and therefore as being potentially less reliable than adults† (Ceci & Bruck 1993). The suggestibility of child witnesses, the effects of participation on children's reports, and the effects of postevent information on a prior memory representation must be taken into account when it comes to seeking answers to the reliability of their testimony, especially because sexual abuse and sexual assault cases are a big part of children's testimony and they are often the only witness.   Ã‚  Ã‚  Ã‚  Ã‚  Those psychologists who feel that children can be rated as â€Å"Highly resistant to suggestion....† etc. seem to have a good argument, whereas those who take the opposite view also seem to have just as valid an argument. Which psychologists are right? Maybe both. It seems that without outside influences, social encounters, or other interference's, children's testimony has the potential to be quite valid. This is under ideal situations, however, which unfortunately rarely occur.   Ã‚  Ã‚  Ã‚  Ã‚  One of the major problems when assessing the validity of child witnesses is the suggestibility of the child. Ceci & Bruck (1993) define suggestibility as â€Å"The degree to which children's encoding, storage, retrieval, and reporting of events can be influenced by a range of social an... ...t that no children should be allowed to testify on account of the malleability of their recollection. However, children can play a vital role in the legal system, and indeed there are many cases in which a child is the only witness to a crime, but until the time that sufficient research has been done to achieve a system of questioning that will eliminate the suggestibility and social aspects of a child's testimony, all such testimonies should be treated with caution. Works Cited:   Ã‚  Ã‚  Ã‚  Ã‚  Bernstein, D. A., Roy, E. J., Srull, T. K., Wickens, C. D. (1994) Psychology, 3rd edition. Houghton Mifflin Company, MA.   Ã‚  Ã‚  Ã‚  Ã‚  Ceci, S & Bruck, M. (1993). Suggestibility of the Child Witness: A Historical Review and Synthesis, Psychological Bulletin. 113, 403 - 439   Ã‚  Ã‚  Ã‚  Ã‚  Lefrancois, G. R. (1992). Psychology, 2nd edition. Wadsworth Publishing Company. California.   Ã‚  Ã‚  Ã‚  Ã‚  Luus, C. A. E., Wells, G. L., & Turtle, J. W. (1995). Child eyewitnesses: Seeing is believing. Journal of Applied Psychology, 80, 317 - 326   Ã‚  Ã‚  Ã‚  Ã‚  Rovee-Collier, C. et al. (1993). Infants Eyewitness Testimony: Effects of Postevent Information on a Prior Memory Representaion, Memory and Cognition, 21, 267 - 279

Death of a Salesman by Arthur Miller Essay

After reading the play, I think that there are many feelings evoked towards Linda. There is pity and sympathy and some resentment at her denying Willy the chance to work in Alaska. She is a hard-working wife and loving mother. One could blame her for Willy’s suicide but this would be harsh, as she feels that she must go along with what Willy believes and not interfere. To begin with, there is her relationship with her sons. She loves them very much, and wants the best for them. When they come home she is obviously extremely pleased. She says: â€Å"It was so nice to see them shaving together, one behind the other, in the bathroom.† We can see that she is a caring and devoted mother when she defends Biff whilst Willy criticises him: Willy: â€Å"†¦But it’s more than ten years now and he has yet to make thirty-five dollars a week!† Linda: â€Å"He’s finding himself, Willy.† Willy: â€Å"Not finding yourself at the age of thirty-four is a disgrace!† Linda: â€Å"Shh!† Willy: â€Å"The trouble is he’s lazy, goddammit!† Linda: â€Å"Willy, please!† Her sons disappoint her, especially when they desert Willy at Frank’s Chop House where they were meant to be having dinner with him. She is angry with them, and shouts at them: â€Å"You invite him to dinner. He looks forward to it all day – and then you desert him there. There’s no stranger you’d do that to!† â€Å"Get out of here, both of you, and don’t come back!† â€Å"You’re a pair of animals! Not one, not another living soul would have the cruelty to walk out on that man in a restaurant.† Despite this, Biff and Happy love her very much and respect her. Biff refers to her as his â€Å"pal† and is upset to see her hair turning grey: Biff: â€Å"†¦Your hair got so grey.† Linda: â€Å"Oh, it’s been grey since you were in high school. I just stopped dyeing it, that’s all.† Biff: â€Å"Dye it again, will ya? I don’t want my pal looking old.† Happy also respects her and when he describes the kind of girl he would like to meet, he says: â€Å"†¦Somebody with character, with resistance! Like Mom, y’know?† He also says this of her: â€Å"What a woman! They broke the mould when they made her. You know that Biff?† Biff is also sensitive to the way Willy treats her, and stands up for her when Willy keeps silencing her: â€Å"Stop making excuses for him! He always, always wiped the floor with you. Never had an ounce of respect for you.† Linda: â€Å"Oliver always thought the highest of him†¦Ã¢â‚¬  Willy: â€Å"Will you let me talk?† Biff: â€Å"Don’t yell at her, Pop, will ya?† Willy: â€Å"I was talking, wasn’t I?† Biff: â€Å"I don’t like you yelling at her all the time, and I’m tellin’ you, that’s all.† Willy: â€Å"What’re you, takin’ over this house?† Linda: â€Å"Willy†¦Ã¢â‚¬  Willy: â€Å"Don’t take his side all the time, goddammit!† Biff: â€Å"Stop yelling at her!† Linda is also suffering from the financial state of the family, and is upset at her sons’ lack of support. â€Å"†¦Christmas-time, fifty dollars! To fix the hot water it cost ninety-seven fifty! For five weeks he’s been on straight commission, like a beginner an unknown!† She has succeeded in making her sons feel ashamed of themselves, which shows that she is a good mother who can still make her sons feel that they have let her down. I believe that this is a good quality. Biff says this about himself: â€Å"The scum of the earth, and you’re looking at him!† I also admire her confidence when she admits to the boys some of her fears: â€Å"†¦a terrible thing is happening to him. He’s not to be aloud to fall into his grave like an old dog. Attention, attention must be finally paid to such a person.† Linda, as we can see from the play loves Willy very much. She shares in his dreams, and is even too ashamed to remove a piece of rubber piping that he is using to commit suicide with. Despite this, she is thrilled when she sees it gone, though she later discovers that it was Biff who removed it. She is also too ashamed to admit to knowing that Willy is borrowing money from Charley, pretending that it’s his pay. â€Å"Willy, darling, you’re the handsomest man in the world†¦To me you are. The handsomest. â€Å"†¦because I love him. He’s the dearest man in the world to me, and I won’t have anyone making him feel unwanted and low and blue. You’ve got to make up your mind now, darling, there’s no leeway any more. Either he’s your father and you pay him that respect, or else you’re not to come here. I know he’s not easy to get along with – nobody knows that better than me – but†¦Ã¢â‚¬  She shows here her love for Willy, and her faithfulness, even though we know that Willy has been disloyal to her. She tells her children her fears, and that she believes that only they can help him. â€Å"Biff, I swear to God! Biff, his life is in your hands!† â€Å"†¦When he has to go to Charley and borrow fifty dollars a week and pretend that’s his pay? How long can that go on? How long?† She loves her husband so much, that she is too afraid to even talk about his contemplation of committing suicide. â€Å"I’m – I’m ashamed to. How can I mention it to him? Every day I go down and take away that little rubber pipe. But when he comes home, I put it back where it was. How can I insult him in that way?† Therefore we feel remorse for Linda, and much sympathy, as she doesn’t know what to do. We also feel sympathy for her, as we, as an audience, know that Willy is having an affair while he is away at Boston. It is the ultimate punishment for such a loyal and hard-working wife. Even as she mends her stockings, Willy feels guilt for what he has done, and says: â€Å"I won’t have you mending stockings in this house! Now throwx them out!† â€Å"Will you stop mending stockings? At least while I’m in the house. It gets me nervous. I can’t tell you. Please.† Biff almost lets on twice to Linda about The Woman in Boston. He says: â€Å"Because he’s a fake, and he doesn’t like anybody around who knows!† Linda: â€Å"It seems there’s a woman†¦Ã¢â‚¬  Biff: [sharply] â€Å"What woman?† Linda: [simultaneously] â€Å"†¦and this woman†¦Ã¢â‚¬  Linda: â€Å"What?† Biff: â€Å"Nothing. Go ahead.† Linda: â€Å"What did you say?† Linda does once deny Willy the chance to make a success of his career, when she refuses to let Willy go to Alaska to manage some timberland that Ben owns: Willy: â€Å"No wait! Linda, he’s got a proposition for me in Alaska.† Linda: â€Å"But you’ve got [to Ben] He’s got a beautiful job here.† Willy: â€Å"But in Alaska, kid, I could -â€Å" Linda: â€Å"You’re doing well, enough, Willy!† Ben: â€Å"Enough for what, my dear?† Linda: â€Å"Don’t say those things to him! Enough to be happy right here, right now. Why must everybody conquer the world? You’re well liked, and the boys love you, and someday – [to Ben] – why, old man Wagner told him just the other day that if he keeps it up he’ll be a member of the firm, didn’t he, Willy?† It would be unfair to judge Linda’s actions here, as it was early in their marriage, and she probably believed everything Willy told her about his achievements. We also feel pity for Linda when Willy keeps silencing her. He does this very often, but we can’t tell why. Willy: â€Å"†¦- don’t you pick it up. They have office boys for that.† Linda: â€Å"I’ll make a big breakfast†¦Ã¢â‚¬  Willy: â€Å"Will you let me finish? [to Biff] Tell him you were in the business in the West. Not farm work.† Biff: â€Å"All right, Dad.† Linda: â€Å"I think everything†¦Ã¢â‚¬  Willy [going right through her speech]: â€Å"And don’t undersell yourself. No less than fifteen thousand dollars.† Willy also gets annoyed with Linda when she buys him a new American type of cheese, one that he hasn’t tried: â€Å"I don’t want a change! I want Swiss cheese. Why am I always being contradicted?† Linda is also correct in her vision of the upbringing of their children, though Willy’s bad influences shadow it, and so the children never take any notice of her. We see her in Act one attempting to persuade Willy that it would be right for Biff to take the stolen football back: â€Å"And he’d better give back that football, Willy, it’s not nice.† According to Linda, Biff is â€Å"too rough with the girls† though Willy puts this down to the fact that â€Å"he’s got spirit, personality†¦Ã¢â‚¬  Despite the many hardships Linda has to face, we can see that she has a strong personality herself, and therefore we feel a lot of pity and sympathy for her at her husband’s funeral: â€Å"I can’t understand it. At this time especially. First time in thirty-five years we were just about free and clear. He only needed a little salary. He was even finished with the dentist.† Ultimately, the feelings evoked towards Linda in this play are sympathy, pity, and concern. There is also admiration felt for the woman who shared her husband’s dreams, and took in all the criticism that was hurled her way in a calm and somewhat melancholy manner.

Indofood Swot Analysis Essay

PT.Indofood Sukses Makmur is the Indonesia most successful company in producing food and drinks. PT.Indofood is located at Jakarta and it is founded by Sudono Salim in 1990 with the name of PT. Panganjaya Intikusuma and changed their name in 1994 to Indofood. Indofood company has also exported their food and drinks into Australia,Europe, and Asia. In this few decades, the Indofood company has turned to be a total food solutions that they do the whole food operational from the processing the raw materials of food until become a food that are stored in the supermarket or convenient store. Now Indofood is also have the plantation and distribution company. SWOT analysis of the company. Strengthness. 1.Indofood is the biggest food company in Indonesia 2.Indofood brand is the most known food brand in Indonesia. 3.Indofood has the low cost of production. 4.Indofood product is practical and easy to find anywhere. 5.Distribution reachs are so big. 6.Indofood product cost cheaper than their compatitors. 7.Indofood taste is already accepted by the Indonesians and the foreigners. 8.Indofood distribute their food to alot of country. 9.Indofood has done a lot of corporate social responsibility. 10.Indofood financial is very strong. Weaknesses. 1.too much alternative products rather than focusing on one product. 2.too much flavour on their products 3.market demand hasn’t fulfilled yet. 4.too many variations of food. Opportunities. 1.Can do exporting their product to the whole world 2.Can do partnership with foreign food company 3.Can control the whole food market in Indonesia 4.Indofood Stocks can be the highest price in the stockmarket. Threats. 1.Too much compatitors nowadays 2.they dont focused on one product 3.Competitors Innovation and Promotion are better. 4.Bad Issues from other country about the health.

EC Law Essay

Part A Sonja is a temporary farm labourer of 16 years old. In the summer of 2005 she was hospitalized with sunburn got from working in the field without adequate UV protection according to the â€Å"Ultraviolet Radiation (UV) Protection at Work† Directive adopted by the EC. The Directive provides that the Member States should ensure â€Å"Sunblock and Sunglasses† to â€Å"workers in outdoor activities† within the meaning of the Directive. According to the independent arbitration scheme with employers set up with the approval of the Government by the Finnish Farm Labourers Union, Sonja, has brought her claim before the Arbitrator. Her claim requires that the Arbitrator interpret the â€Å"Ultraviolet Radiation (UV) Protection at Work† Directive. The Arbitrator considers that Sonja’s claim should be dismissed because she is not a â€Å"worker† according to his interpretation of the Directive, but merely an â€Å"apprentice† who does not qualify for legal protection. As provided in the independent arbitration scheme the decisions of the Arbitrator are legally binding and there is no right to appeal. According to the rules of procedure established by the instituting treaties of the European Communities for the Court of Justice of the European Communities, the Court’s jurisdiction is automatically mandatory in the areas expressly provided by the Treaties. There is no need for the Member States to accept this competence which means that the Court can be authorized by only one party, even against Member States. This also means that in the attributed domains by the treaties its competence is exclusive compared to any other jurisdiction. Article 234[1] (ex Article 177) from the consolidated Treaty establishing the European Community provides that: „The Court of Justice shall have jurisdiction to give preliminary rulings concerning: (a)  Ã‚  Ã‚  Ã‚  the interpretation of this Treaty; (b)  Ã‚  Ã‚  Ã‚  the validity and interpretation of acts of the institutions of the Community and of the ECB; (c)  Ã‚  Ã‚  Ã‚  the interpretation of the statutes of bodies established by an act of the Council, where those statutes so provide. Where such a question is raised before any court or tribunal of a Member State, that court or tribunal may, if it considers that a decision on the question is necessary to enable it to give judgment, request the Court of Justice to give a ruling thereon. Where any such question is raised in a case pending before a court or tribunal of a Member State, against whose decisions there is no judicial remedy under national law, that court or tribunal shall bring the matter before the Court of Justice.† In the case of Sonja, because the independent arbitration scheme set up between the Finnish Farm Labourers Union and the employers is conducted with the approval of the Government, to settle disputes regarding pay and conditions of work we can assimilate the Arbitrator with a court of law. The Arbitrator has an exclusive competence in this field. Moreover, he meets the requirements set up in the last provision of the Article 234, as set forth, because his decisions are legally binding and there is no right to appeal. This institutes an obligation upon the Arbitrator that whenever he has to interpret any act of one of the institutions of the Community he should raise a case before the Court of Justice of the European Communities. Therefore, before interpreting the provisions of the â€Å"Ultraviolet Radiation (UV) Protection at Work† Directive on the meaning of â€Å"worker† within the said act, the Arbitrator should have brought recourse in interpretation before the Court of Justice of the European Communities. The conditions for such recourse, as provided in the Article 234, are that: there has to be an open case brought before a national form of jurisdiction that has to request the Court, asking for the interpretation of an act of one of the institutions of the Communities. Because the Arbitrator did not open such recourse before the Court of Justice of the European Communities, Sonja has grounds for dismissal of his decision in front of a higher Finnish court of law through an extraordinary procedure. The dismissal can be decided only on procedural issues and not on the merits of the case because the decisions of the Arbitrator are not subject to appeal. In general, international jurisdictions are only competent to try states. They can not be used as a legal remedy by natural persons. However, the Court of Justice of the European Communities is accessible not only to the member states of the European Communities, but also, in very strict conditions to individuals, natural and legal persons. This provides Sonja with, yet, another alternative for her case. She can bring an annulment recourse before the Court. The annulment recourse is the possibility of the states, institutions of the Communities and natural and legal persons to challenge in front of the Court   a mandatory act issued either by the Council or by the Commission, and to be granted in certain conditions the annulment of the act. This is a way to control EU acts and their conformity with the instituting treaties. The provisions of the Rome Treaties show that there can be subjected to this form of recourse acts that are mandatory like directives and regulations, and in certain situations even decisions.   Article 230[2] (ex Article 173) of the consolidated Treaty establishing the European Community provides that: â€Å"The Court of Justice shall review the legality of acts adopted jointly by the European Parliament and the Council, of acts of the Council, of the Commission and of the ECB, other than recommendations and opinions, and of acts of the European Parliament intended to produce legal effects vis-à  -vis third parties. It shall for this purpose have jurisdiction in actions brought by a Member State, the European Parliament, the Council or the Commission on grounds of lack of competence, infringement of an essential procedural requirement, infringement of this Treaty or of any rule of law relating to its application, or misuse of powers. The Court of Justice shall have jurisdiction under the same conditions in actions brought by the European Parliament, by the Court of Auditors and by the ECB for the purpose of protecting their prerogatives. Any natural or legal person may, under the same conditions, institute proceedings against a decision addressed to that person or against a decision which, although in the form of a regulation or a decision addressed to another person, is of direct and individual concern to the former. [†¦]† Usually, individuals are allowed to bring actions before the Court only in reference to regulations which directly apply to them and directly breach their rights. However, proceedings can be brought regarding a directive in situations in which it has the same effects on the individual.   The â€Å"Ultraviolet Radiation (UV) Protection at Work† Directive directly infringes Sonja’s right to adequate protection for the type of labour she is doing and for the conditions in which she works by limiting the notion of â€Å"worker† to which it applies. With this limitation the Directive breaches the substantial provisions of the Treaty establishing the European Community. Regarding work, Article 13 of the Treaty provides that: â€Å"1.     Without prejudice to the other provisions of this Treaty and within the limits of the powers conferred by it upon the Community, the Council, acting unanimously on a proposal from the Commission and after consulting the European Parliament, may take appropriate action to combat discrimination based on sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation.†[3] Therefore the principle of the prohibition of discrimination on grounds of age is laid down by an instituting treaty. It bears no difference that Sonja is only sixteen. She should not be discriminated against for this reason and not be considered as a â€Å"worker† under the Directive. The term â€Å"worker† is also described in many EU acts, including in the jurisprudence of the Court of Justice of the European Communities. The notion is wide and non-discriminatory, especially when considering a persons rights or the breach of these rights. â€Å"26. In accordance with the Court’s case-law, the concept of worker, within the meaning of Article 48 of the Treaty and of Regulation No 1612/68, has a specific Community meaning and must not be interpreted narrowly. Any person who pursues activities which are real and genuine, to the exclusion of activities on such a small scale as to be regarded as purely marginal and ancillary, must be regarded as a worker. The essential feature of an employment relationship is, according to that case-law, that for a certain period of time a person performs services for and under the direction of another person in return for which he receives remuneration[4]† Moreover, the restriction on the term â€Å"worker† is in direct violation with the Directive No. 33 of 22 June 1994 on the protection of young people at work which applies to persons under 18 and provides that they should have suitable work conditions, â€Å"measures necessary to protect the safety and health of young people[5]†. In conclusion, the limitation of the notion of â€Å"worker† from the â€Å"Ultraviolet Radiation (UV) Protection at Work† Directive that prevents Sonja, because of her age and because she is a temporary worker to benefit from the proper work protection, is in direct violation of the instituting treaties, the principles on which the EU is based, the jurisprudence of the Court of Justice of the European Communities and basic human rights. This provides Sonja, although she is a natural person, with the active legal quality to bring recourse in annulment before the Court due to what she has suffered from the effects of this act. Part B The joined cases of Bernard Keck and Daniel Mithouard were brought before the Court of Justice of the European Communities as a reference under Article 177 of the EEC Treaty[6] by the Tribunal de Grande Instance (Regional Court) from Strasbourg (France), for a preliminary ruling in the criminal proceedings pending before the tribunal against the two. The Tribunal de Grande Instance has asked the Court of Justice of the European Communities to give an interpretation of the rules of the EEC Treaty relating to competition and freedom of movement within the Community. The Court has found that â€Å"Article 30 of the EEC Treaty is to be interpreted as not applying to legislation of a Member State imposing a general prohibition on resale at a loss†[7]. In the decisions of Keck and Mithouard the Court institutes certain principles regarding the measures that can be taken by states. Such a principle is the one stating that: â€Å"national measures which limit or prohibit ‘certain sales practices’ do not fall within the scope of Article 30[8], so long as they are applied to all those operating within the national territory and that they affect in exactly the same way, both in law and in practice, the marketing of national products and those originating from other Member States†[9]. The Court of Justice of the European Communities has subsequently interpreted the decisions in the cases of Keck and Mithouard on the matter of advertising, especially the vague formulation: â€Å"selling arrangements†. The decisions were applied and interpreted in connection to the way producers are able to market their goods and to the marketing strategies used by them. However, the two cases were exceptional interpretations of the Article 28, due to the circumstances and should have been regarded as such. On the contrary, this interpretation was widely extended by the Court. The extension has brought about the possibility of member states to impose certain restrictions in advertising. These restrictions were thought by the Court to be outside the scope of Article 28. Such measures cover fields like: â€Å"TV advertising and sponsorship of programmes aimed at children below the age of 12 being prohibited[10]† in Sweden, the advertising of toys in Greece which is time restricted, banns referring to certain kinds of toys in Germany and Denmark and so on. Goods that are considered â€Å"sensitive† are also subjected to banns even at an EU level. As an example there is the ‘Television Without Frontiers’ (TVWF) Directive in which there is stated that children should not have easy access to advertising for goods such as cigarettes and alcohol. Cases were brought before the Court with regards to such measures. Some decisions given by the Court find basis on its previous Keck and Mithouard decisions: â€Å"With respect to the free movement of goods (Article 30) the Court recognised that the ban on advertising could affect the free movement of the products advertised. It then referred to the Keck-Mithouard jurisprudence and ruled that a Member State could apply such restrictions if they were shown to affect in the same way, ‘in law and in fact’, the marketing of domestic products and of those from other Member States; were necessary for meeting overriding requirements of general public importance or one of the aims laid down in Article 36 of the EC Treaty; were proportionate for that purpose and that those aims could not be met by less restrictive measures†[11].   In conclusion, bans of advertising are considered to be in accordance with the Article 28 when they affect in the same way the marketing of the domestic products and that of the products from other Member States, they are necessary for requirements of general public importance and when less restrictive measures could not have been applied. Thus, the Court institutes the principle of proportionality that applies even if the ban has more serious effects on goods coming from other states than on national ones. Any state restrictions of the â€Å"selling arrangements†Ã‚   automatically affect access to the market contrary to what the Court has considered in the cases of Keck and Mithouard.   It is of course true that such restrictions provided in a non-discriminatory way do not infringe of the free movement of goods, but they do affect trade. Measures taken by states have to be â€Å"uncertain† and â€Å"indirect†, for them to fall outside the scope of the Article 28 and be regarded as breaches of the free movement of goods. The Keck case institutes a kind of presumption that certain measures taken by states, that fall under a certain category should be regarded as â€Å"uncertain† and â€Å"indirect† and therefore outside the scope of Article 28. This presumption is damaging in some cases. The measures should be analyzed according to the merits of each individual case and the effects they have in that particular case. Therefore, I believe that the cases of Keck and Mithouard affect the balance between state responsibilities and the free movement of goods. Bibliography: Consolidated Version of the Treaty Establishing the European Community (2002), Official Journal C325, Retrieved of the 10th on January 2005, Available at:   http://www.europa.eu.int/eur-lex/lex/en/treaties/dat/12002E/htm/12002E.html Brian Francis Collins v Secretary of State for Work and Pensions (23 March 2004); Judgment of the Court (Full Court);Case C-138/02; European Court reports 2004 Page I-02703, Retrieved of the 10th on January 2005, Available at: http://www.europa.eu.int/eur-lex/lex/Notice.do?val=287581:cs&lang=en&list=391912:cs,287581:cs,341893:cs,287498:cs,278038:cs,277710:cs,269338:cs,264078:cs,250808:cs,247148:cs,&pos=2&page=1&nbl=18&pgs=10&hwords=work~worker~&checktexte=checkbox&visu=#texte Criminal proceedings against Bernard Keck and Daniel Mithouard (24 November 1993); Judgment of the Court;   Joined cases C-267/91 and C-268/91, European Court reports 1993 Page I-06097, Retrieved of the 10th on January 2005, Available at:   http://europa.eu.int/eur-lex/lex/LexUriServ/LexUriServ.do?uri=CELEX:61991J0267:EN:HTML#DI    Council Directive 94/33/EC of 22 June 1994 on the protection of young people at work, Official Journal L 216 , 20/08/1994 P. 0012 – 0020,   Retrieved of the 10th on January 2005, Available at: http://europa.eu.int/eur-lex/lex/LexUriServ/LexUriServ.do?uri=CELEX:31994L0033:EN:HTML Lolivier, Marc (January 1998), The De Agostini ruling and advertising regulation, Commercial Comunications Newsletter, Edition 10,   Retrieved of the 10th on January 2005, Available at: http://europa.eu.int/comm/internal_market/comcom/newsletter/edition10/page04_en.htm Stanbrook, Lionel ( October 1997), Children’s advertising, consumer protection and the country of origin principle, Commercial Comunications Newsletter, Edition 09, Retrieved of the 10th on January 2005, Available at: http://europa.eu.int/comm/internal_market/comcom/newsletter/edition09/page18_en.htm Statute of the Court of Justice (November 2005), Retrieved of the 10th on January 2005, Available at:   http://curia.eu.int/en/instit/txtdocfr/txtsenvigueur/statut.pdf Þorvaldsson,   Bjà ¶rn (2002), Keck and Mithouard,   Master Thesis, Master of European Affairs Programe, Law, Retrieved of the 10th on January 2005, Available at: http://www.jur.lu.se/Internet/english/essay/Masterth.nsf/0/585A26471860B6F6C1256BCD00730AAF/$File/xsmall.pdf?OpenElement Mollers, Thomas M.J. (February 2005), EuGH, Rs. C-405/98 v. 8.3.2001 – Gourmet International Products, Faculty of Law, Augsburg University, Retrieved of the 10th on January 2005, Available at: http://www.jura.uni-augsburg.de/prof/moellers/materialien/materialdateien/050_eugh_entscheidungen/eugh_1998_405_gourmet_international_products_en/ Competitive Federalism and Market Access in the EU, Jean Monet Center, NYU School of Law, Retrieved of the 10th on January 2005, Available at:   http://www.jeanmonnetprogram.org/papers/01/012701-04.html [1]   Treaty establishing the European Community, Art. 234 [2] idem, Art 230 [3] idem, Art. 13 [4] Brian Francis Collins v Secretary of State for Work and Pensions (23 March 2004) [5] Council Directive 94/33/EC of 22 June 1994 on the protection of young people at work. [6] Treaty establishing the European Community, ex Article 177 [7]Criminal proceedings against Bernard Keck and Daniel Mithouard (24 November 1993) [8] in the consolidated Treaty the number of the article has become 28 and it will be referred to accordingly [9] Lolivier, Marc (January 1998), op. cit. [10] Stanbrook, Lionel (October 1997), op. cit. [11] idem