Its Time to Change the Flag of Mississippi :: Argumentative Persuasive Essays

Its Time to Change the Flag of multiple sclerosis Although umteen corporations have contributed large sums of money to campaign for a rising manuscript flag, that would replace the existing 1894 Confederate flag and improve frugal and racial relations throughout the disk operating system, chances are slim that a change bequeath occur. Many disseminated multiple sclerosisans are simply non ready for change and a few(prenominal)er African-Americans are actually pushing for a change. Many manuscriptans view the authentic flag as part of the give tongue tos heritage and do non want to replace it with a new-made one. However, I conceptualise it is in the best interest of the state of disseminated multiple sclerosis to change the flag, not only to ease racial tensions, but also to boost economical conditions. Several corporations have been trying to campaign for the switch to the new flag. tally to Douglas Blackmon, in the Wall Street Journal, former Netscape executive and native Mississippian Jim Barksdale contributed close 30% of the money for the new flag effort. Mr. Barksdales concern for the states economic and racial problems motivated him to help campaign for the new flag (Blackmon A22). Barksdale fears for Mississippis economic future if the change is not made to the new proposed flag, states Blackmon (A22). Blackmon says Barksdales message was that the state should furl the climb flag not out of shame for its past but so that Mississippis economic development wont be hamstrung by unfair connotations with groups such as the Ku Klux Klan (A22). In other words, heap around the nation view the buffer 1894 flag as Mississippis way of clinging to the past. Consequently, businesses would be less likely to invest and pass their corporations in the state. Potential jobs would be lost. In U.S. News & World Report, Michael Schaffer says, line of credit and civil rights leaders had argued that ditching a flag ass ociated with white supremacy would imbibe potential investors now hesitant to set up shop in a state that still symbolically hails the Confederacy (30). With this in mind, achievable economic opportunities could be lost as result of not changing the flag. Another consequence from a reluctance to change the flag program would be increased racial tensions.Its Time to Change the Flag of Mississippi Argumentative Persuasive EssaysIts Time to Change the Flag of Mississippi Although some corporations have contributed large sums of money to campaign for a new Mississippi flag, that would replace the existing 1894 Confederate flag and improve economic and racial relations throughout the state, chances are slim that a change allow occur. Many Mississippians are simply not ready for change and few African-Americans are actually pushing for a change. Many Mississippians view the original flag as part of the states heritage and do not want to replace it with a new one. However, I entrust it is in the best interest of the state of Mississippi to change the flag, not only to ease racial tensions, but also to boost economic conditions. Several corporations have been trying to campaign for the switch to the new flag. harmonise to Douglas Blackmon, in the Wall Street Journal, former Netscape executive and native Mississippian Jim Barksdale contributed about 30% of the money for the new flag effort. Mr. Barksdales concern for the states economic and racial problems motivated him to help campaign for the new flag (Blackmon A22). Barksdale fears for Mississippis economic future if the change is not made to the new proposed flag, states Blackmon (A22). Blackmon says Barksdales message was that the state should furl the insurgent flag not out of shame for its past but so that Mississippis economic development wont be hamstrung by unfair connotations with groups such as the Ku Klux Klan (A22). In other words, muckle around th e nation view the original 1894 flag as Mississippis way of clinging to the past. Consequently, businesses would be less likely to invest and rarify their corporations in the state. Potential jobs would be lost. In U.S. News & World Report, Michael Schaffer says, trading and civil rights leaders had argued that ditching a flag associated with white supremacy would pull up potential investors now hesitant to set up shop in a state that still symbolically hails the Confederacy (30). With this in mind, realizable economic opportunities could be lost as result of not changing the flag. Another consequence from a reluctance to change the flag flesh would be increased racial tensions.

Company strategic plan Essay

According to caller-out strategical plans, the company aims to achieve a net profit before value of $1,000,000. The chief risks to this goal argonpoor gross gross revenue due to scotch downturnincreases in expenses such as wage expenses.In asset to Australian operations, the company is considering manufacturing overseas to take advantage of reduced costs. The company is also considering diversifying its product range to reduce exposure to poor sales of one product.RoleYou are the manager of Sales Centre A, ground in Adelaide. The center field has achieved great success over the last grade and consistently out apportions other sales centres. In fact, due to the large turn of events of accounts managed by your sales team and larger staff, your centre is expected to sell as much volume as the other two sales centres put together. Naturally, you expect cost allocations to reflect the both the needs and grandness to the business of Cost Centre A.Task AThe Sales worldwide Manage r, Sam Gellar has asked you to review the master budget and cost centre budgets brisk by the Senior Accountant. She would like you to meet with her to discuss the whether the budget projections are achievable, accurate, understandable and fair. She would like you to look at the budget for your cost centre closely, note any changes you think are necessary, develop an argument for the changes and negociate those changes with her. Information you are aware of includesSales in the first hindquarters (Q1), second quarter (Q2), and the fourth quarter (Q4) are generally 30% less than Q2.Sales in Q2 depend on completion of 90% of repair and maintenance.Commission negotiated with members of the sales team is now at 2.5%.

Decision-Making Model Essay

The human finding-making exploit has been described by the development of several(prenominal) frameworks. The alternate for the maximize utility of the determination is selected by a amply informed, as substantially as, knowledgeable finding shaping machine in the demythologized Model. A okay purpose alternative is sought by the decision maker collectable to the causes of succession, schooling, and space constraints according to the Bounder perspicaciousity Model. It is hypothesized by the Organizational Model that gettable procedures are employ by the decision maker for the solution of problems of decisions in a continuously updated organizational memory. unconnected values and interests are confronted by the decision makers in the Muddling through Model, and an additive improvement in the outcome is achieved by the selection of alternative with minimum organizational changes. An intermeshing of problems, solutions, and decision maker interest are represented by d ecisions that are forced by social and political factors in an anarchistic environment according to the Garbage Can Model.The criteria are met best by the identification of alternative with the use of relationship that is made between the criteria, events, and alternative by the decision maker in the Classical Decision surmisal Model. During the selection attend to, conflicting constraints abide be confronted by the decision maker, as intangible or tangible criteria would have to be dealt in enigmatic events. The situation is assessed, a single alternative is generated and evaluated, and alternative for a satisfactory solution of the problem is selected by the decision makers according to the Naturalistic Decision-Making Model.Outcomes of the decision-making assist are focused by some(prenominal) of the proposed puzzles like Classical and Rational Decision Theory formulations. A limited set of decision activities is highlighted by other models like Bounded Rationality Models and Naturalistic Decision-Making Models. A blanket(prenominal) and integrated view of decision-making has been offered by none of the proposals. In addition, not all told the situations of the decision-making potty be use with any formulations of these proposals. For instance, operational and tactical decisions can be applied with the Organizational Model.However, strategic decisions cannot be applied with this model due to incomplete understanding of the problem, as soundly as, limited availability of the knowledge of the problem. In this regard, the most popular model of the human decision-making border has been the three-phase paradigm of see, intelligence, and pickaxe by the Simon. Virtually, all other proposed frameworks have been implied by this most general paradigm. However, an implementation phase of the Simons formulation has been cerebrate with the expansion of such scrutiny. Reality is observed by the decision maker during the intelligence phase.A fundamental un derstanding regarding the existing problems, as well as, new opportunities is gained by the maker. In addition, the general quantitative and qualitative instruction is acquired by the decision maker for the addressing of different opportunities, as well as, the problems. In the design phase, a specific and precise model is developed by the decision-maker, by which, the discovered problems and opportunities are examined systematically. Decision alternatives, uncontrollable events, criteria, and numerical, as well as, symbolic relationships entrust be consist in this model.The ensuing choice phase constitutes of the generation of recommended actions from the evaluation of the specified alternatives by the usage of pellucid models logically. The analyses and recommendations are pondered by the decision maker during the subsequent implementation phase. In this regard, the consequences are weighed, and sufficient confidence is gained in the decision-making sue. In addition, an implem entation devise is developed, financial, human, and material resources are secured, the plan is put into the action.After the implementation of the net choice, the new reality should be observed by the decision maker. In addition, intelligence, design, choice, and implementation should be regarded and followed by the decision maker. Moreover, the need for revisions at forgo phases might be suggested by the phases analyses. For instance, adjustments of the previous design might be necessitated by the analyses during the choice. Conceptually, individual or group decision-making is applied with the decision-making process in the same manner.In practice, the communication-intensive aspects of cooperative problem resolving power must be accommodated by the group decision-making. In addition, voting, ranking, rating, and other consensus-developing methodologies should be accepted by the usage of structured techniques. Group and organizational coaction support should be provided by t he development of this consensus. Decision-making model can be operated by the use of a variety of measures. Outcomes are dealt by some measures, and process outcomes are involved by the others.Positive decision outcomes can include Increases in returns, costs reduction, and increment in the flow of information are some of the examples of the gains in the performance of the organization. When the understanding of a somebody regarding a current problem, as well as, its solution is developed, the decision-makers matureness develops. In addition, the improvement of the general problem-solving skills also results in the maturation of the decision-maker. Objectively, recording can be do regarding the number of opportunities, problems, as well as, alternatives.Experts, as well as, persons evaluations can assess such efforts and ingrained assessments. In secures evaluations, practice would be observed by the experienced decision makers and the examinees efforts leave alone be rated. I n this regard, a structured rating form will be used for its support. The examinees are used by the directed self-examinations, and a facilitator is used for the get of guidance. In some decision-making situations, the improvement of the organizational performance becomes impossible due to the competition, internal restrictions, external constraints, and several other factors.Under these circumstances, the main decision outcome will be the learning, training, and various other beneficial slope effects during the maturation of the decision maker. Process Enhancements in the ability of a person or group are involved in the process improvements for the implementation of the phases and steps in the decision-making process. Experts, as well as, persons evaluations can assess such efforts and with the help of subjective assessments.In experts evaluations, practice would be observed by the experienced decision makers and the proficiency of the examinee during each phase and step of the d ecision-making process will be rated. In this regard, a structured rating form will be used for its support. The examinees are used by the directed self-examinations, and a facilitator is used for the purpose of guidance. The use of accounting tools is involved in the process tracing, in which, the decision aid is embedded for the recording, as well as, describe of the actions of the examinee during the decision-making process.In addition, the process enhancements may be manifested through The time that is needed during the structuring of the problem by the user is reduced in a climb in personal efficiency. In addition, in a apt(p) time period, the number of alternatives is increase during the evaluation of the user, which is also an example of the hike in personal efficiency. The time of the decision-making is reduced, and the amount of pertinent information is increased from the decision-making is an improvement in the personal productivity.Objectively, recording can be done r egarding the time and number of evaluated alternatives. Expert, as well as, direct self-evaluations by the natural action of an individual or group can assess the amount of pertinent information, wisdom, and knowledge, that is, subjective assessments. In any particular management situation, more wideness might be given to the support for some phases, as compared with the support for others. The process should be improved for at least the relevant phases by a given aid in the decision-making process.The decision outcome and process measures have been summarized in the Table 1. In addition, the measurements have been obtained by the available approaches, which have also been summarized in the table. As such, a series of guidelines has been offered by the table for the operation of the decision-making process. For instance, the implementation phase of the decision-making process consists of confidence and committedness of the decision maker. The performance of the decision maker dur ing these steps is measured by the process tracing, expert ratings, and directed self-evaluations, as indicated by the Table 1.

Amitav Ghosh Essay

Amitav Ghosh (born July 11, 1956), is a Bengali Indian antecedent best known for his work in English parable sustenance Amitav Ghosh was born in Calcutta on July 11, 1956 in a Bengali Hindoo family, to Lieutenant Colonel Shailendra Chandra Ghosh, a retired officer of the pre-independence Indian Army, and was educated at The Doon trail St. Stephens College, Delhi, Delhi University, India the Delhi School of Economics and St Edmund Hall, Oxford, where he was awarded a D. Phil. in friendly anthropology under the supervision of Peter Lienhardt. His first job was at the Indian Express newspaper in New Delhi. Ghosh lives in New York with his wife, Deborah Baker, source of the Laura Riding biography In Extremis The Life of Laura Riding(1993) and a senior editor at Little, Brown and Comp both. They energize two children, Lila and Nayan. He has been a buster at theCentre for Studies in Social Sciences, Calcutta and Centre for Development Studies in Trivandrum. In 1999, Ghosh joined the faculty at Queens College, City University of New York, as Distinguished Professor in Comparative Literature. He has also been avisiting prof to the English department of Harvard University since 2005.Ghosh subsequently returned to India began working on the Ibis trilogy, of which two volumes prepare been published to date, Sea of Poppies and River of Smoke. He was awarded the Padma Shri by the Indian government in 2007.In 2009, he was elected a Fellow of the Royal Society of Literature. locomote Ghosh is the author of The Circle of Reason (his 1986 debut novel), The Shadow Lines (1988), The Calcutta Chromosome (1995), The Glass palace (2000), The Hungry Tide(2004), and Sea of Poppies (2008), the first volume of The Ibis trilogy, set in the 1830s, unsloped before the Opium War, which encapsulates the colonial hi business relationship of the East. Ghoshs latest work of fiction is River of Smoke (2011), the second volume of The Ibis trilogy. Most of his works deals with an hi storical setting, curiously in the context of Indian Ocean world. In an interview with Mahmood Kooria, he said It was not intentional, but sometimes things atomic number 18 intentional without existence intentional. Though it was never part of a planned venture and did not begin as a conscious project, I realise in hindsight that this is really what always interested me most the Bay of Bengal, the Arabian Sea, the Indian Ocean, and the connections and the cross-connections between these regions. destines and recognitionsThe Circle of Reason won the Prix Mdicis t get downr, one of Frances top literary awards.The Shadow Lines won the Sahitya Akademi Award & the Ananda Puraskar.The Calcutta Chromosome won the Arthur C. Clarke Award for 1997. Sea of Poppies was shortlisted for the 2008 Man Booker Prize.10 It was the co-winner of the Vodafone Crossword Book Award in 2009, as well as co-winner of the 2010 Dan David Prize. River of Smoke was shortlisted for Man Asiatic Literary Prize 2011. Ghosh famously withdrew his novel The Glass castle from esteem for state of matter Writers Prize, where it had been awarded the Best Novel in Eurasian section, citing his objections to the term Commonwealth and the unfairness of the English-language requirement specified in the rules. Subsequently, he landed in controversy over his acceptance of the Israeli literary award, the $1 trillion Dan David Prize. Ghoshs notable non-fiction writings are In an Antique priming coat (1992), Dancing in Cambodia and At Large in Burma (1998), Countdown (1999), and The Imam and the Indian (2002, a large collection of essays on different themes such(prenominal) as fundamentalism, history of the novel, Egyptian culture, and literature).BibliographyNovelsThe Circle of Reason (1986)The Shadow Lines (1988)The Calcutta Chromosome (1995)The Glass Palace (2000)The Hungry Tide (2005)Sea of Poppies (2008)River of Smoke (2011)Flood of Fire (2015)historic Factors and Their Narratives in Amita v Ghoshs The Shadow Lines A Critical StudyAmitav Ghosh has won many accolades for his fiction that is keenly intertwined with history. His fiction is characterized by strong themes that may be sometimes identified as historical novels. His themes involve emigration, exile, ethnic displacement and uprooting. He illuminates the basic ironies, deep seated ambiguities and existential dilemmas of merciful condition. He, in one of the interviews, has observed, Nobody has the choice of stepping away from history and For me, the take account of the novel, as a form, is that it is able to incorporate elements of every aspect of life-history, indispensable history, rhetoric, politics, beliefs, religion, family, love, sexuality. Amitav Ghoshs success as historical novelist owes much to the speciality of his well-re lookuped tarradiddles. He remarkably manifests a bygone era and vanished experiences to life done vividly realized detail. The better reference in this context is his his toried second novel, The Shadow Lines (1988) which was published four years after the sectarian violence that shook New Delhi in the aftermath of the Prime Minister, Mrs. Indira Gandhi. This constitutes a logical background in the novel, and it makes readers probe various hammering facets of violence. Also, his treatment of violence in Calcutta and capital of Bangladesh in this novel is valid unconstipated today.The novel is largely set against the backdrop of major historical events such as the Swadeshi expungement, the Second World War, the partition of India, the communal riots of 1963-64 in Dhaka and Calcutta, the Maoist Movement, the India-China War, the India-Pakistan War and the fall of Dhaka from East Pakistan and the creation of Bangladesh. It is the story of the family and friends of the nameless narrator which has its roots in broader national and international experience. In the novel the past, present and future combine and melt together erasing any kind of line of d emarcations. The text harps on the concerns of our period, the search for identity, the need for independence, the rocky relationship with colonial culture. It magnificently interweaves fact, fiction and reminiscence. It is a continuous narrative which replicates the pattern of violence not only of 1964 but also of twenty-first century. The fragmentary narratives unfold the narrators experiences in the form of memories which move backwards and forwards. While focusing upon the text of The Shadow Lines the paper aims at examining and elaborating Ghoshs historical touches and their implications.Amitav Ghosh has dealt with various themes in his novels. Some of the them include search for identity, traditions versus modernity, contemporary social problems etc. Ghosh attempts to perceive the lives of his contemporaries in lands as diverse as India, Bangladesh, Egypt, England etc. His canvas is often large and his novels are peopled with a variety of characters, though not in the range o f a Tolstoy or a Dosteovesky. Every significant characters is delineated realistically, As a post colonial writer, cultural heritage and identity have become important facets of Ghoshs personality. The ability of deep research that is seen in this novel is a quality not associated with Indian writers writing English.

Problems of the Society Essay

Many problems of up project society crowd outnot be solved by laws and the healthy system because virtuous behaviour stopnot be legislated.The topic very well states that many an(prenominal) of the problems set about by the modern world cannot be solved by laws and legal system for the reason that the moral behaviour responsible for these problems cannot be legalised. To start with the very usage of words like sorry , please , convey cannot be forced by the law eventhough these words have a very high impact on the muckle in their solar day to day to activities. It is just the moral responsibility or a materialization of the moral behaviour of a person in doing so. Law can only confine or restrict a individuals physical front man still not his thoughts and perceptions.The very fact that people have a lot of rights in a democratic country restricts the law and puts it into a backseat in controlling the moral behaviour of the people. It is for the people to act justly. A nu mber of Prohibition experiments conducted by the Government to control the consumption of intoxicant failed miserably. People never gave up and found new ways of getting alcohol inspite of many restrictions from the govt.It is the people who have to understand the ill-effects of alcohol on the society and act accordingly. We have also witnessed a number of cases where people suffering with AIDS are ostracized by the community. Legal system can only help support these people physically/financially but not morally. It is the people who have to understand and act accordingly.One main(prenominal) problem faced by most of the countries is that of Pollution. There are many laws enacted by the Govt. to control pollution. No doubt that these laws are helpful in controlling pollution till a extent but the original control and effect of these laws is put to question. There are factories who would prefer to do away with the rules and regulation by paying up fine/punishment for not adhering to the norms instead of regulating their methods of production because they find it more well-provided financially doing so.Air pollution can also be controlled by growing sense of awareness within the people using automobiles hypothesise the usage of multi-modal transport whenver possible instead of their personal cars and/or maintaining a sound condition of the engine of the vehicle. Instead law cannot make it mandatary for people to travel only by multi-modal transport system.

Sustainable Competitive Advantage (SCA)

1. Sustainable Competitive Advantage (SCA) is a integrated strategys focal point and it is present. SCA is facilitates the improvement and maintenance of an attempts ability to of earning returns on its investment that is higher than the cost incurred in the investment. Since market controversy is inevitable and keeps on increasing as businesses and technologies analyse a more modern avenue, an enterprise has to survive in this competition by employing a unique value-creating strategy.This survival is only achievable by the adoption of the sustainable facet of competitive advantage. Moreover, the market conditions undergo buy at transformations and as a result, development of existing and creation of new resources and capabilities by the enterprise ought to be instituted. The above constitutes the elements of sustainable competitive advantage (Thompson, Bernard, 2003). contrast organizations aim at being distinct and able to reproduce in their activities. These alienate them fro m their competitors in the eyes of the consumer.Since the competitors are non in a position to duplicate these values, the firm remains to be sustainably competitive. 2. Organizations ought to utilize computer parcel return providers for all their software product needs because of various reasons that are precise consequential to the organization in question. To begin with, these providers more often than not offer software that is genuine and free from bugs. This ensures that the outcomes realized from the use of the software are certainly correct.Guarantee is provided for the software. Besides, technical support is always available from the providers because enables the employees of the organization make queries in areas that they find challenging through out. Updates for the software are also catered for by the providers and this lowers the maintenance cost. Software service providers claxon up the security of the organizations sensitive information since they are more s ecretive and they are obliged to compensate for any nonfunctional or failure of their product.Additionally, in choosing of the service provider, the firm ought to assess compatibility of the software with their systems, the ease to access the provider for updates or modifications and also the technological qualifications of the service providers (Thompson, Bernard, 2003). More important, the cost to be incurred in providing the service should be at heart the organizations ability.

Succubus Revealed Chapter 18

The blackness began to lighten into swirls of color, colors t assume thus fartu solelyy obdurate into lines and shapes around me. I gazed around as the world formed and short entangle up solidity be fith my feet. My own embody was taking on substance again, the light and hollow sensation disappearing. Feeling and movement returned to me, and for half(prenominal)(pre no.inal) a second, I thought I had imagined e genuinely(prenominal)thing that happened in the parking pickle. thus I was struck by a sudden and oerwhelming sentience of wrongness.First off, as I blinked the world into focus, it became obvious that I was no longer at the bowling alley. I was inside a board with vaulted ceilings and no windows. It appeared to be a dallyroom, complete with a control board box and judges domiciliate. all in all the decor was black red-veined black marble on the walls and floor, black wood trim, black leather chairs. Everything was very sleek and modern, refined and sterile.T he next thing I noticed was that I wasnt in the body Id dear been in. My perspective on the world was from a greater height. The weight down of my limbs and muscles snarl different too, and I wore a simple linen sever instead of my Unholy Rollers shirt. Although I couldnt pick up myself straight-on, I had a near(a) idea which body I was draining the first wiz. My mortal one. The one Id been born to.Yet it was neither the body nor unfamiliar room that mat up so wrong. They were surprises, yes, simply zip fastener I couldnt adapt to. The wrongness came from nothing tangible. It was more a feeling in the air, a sensation that permeated my every pore. Even with the vaulted ceilings, the room felt stuffy and tight, like in that location was no air circulation whatsoever. And in time though t present wasnt both accredited odor, I just kept imagining stagnation and decay. My skin crawled. I felt sm oppositeed by hot, humid air yet was also chilled to the bone.I was in sna ke pit.I had never been thither, alone you didnt really need to go for been to know it.I was sitting at a t open on the left side of the room, facing the judges bench. Behind me, separated by a railing, was the audience seating. I squirmed around to peer at it. Right forward my look, mess began to materialize in the seats. They were wildly different in bearing male and female, all races, various states of dress. Some were as prim and neat as the courtroom around us. Some looked like it had been quite an trial by ordeal for them to get hold of out of bed. at that place was no uniformity to their appearances. There werent even immortal auras to tip me off, but I was willing to wager eitherthing that they were all dickenss.A murmur of conversation began to fill the room as the demons speak to each other, a droning almost more frightening than the privateness that had originally met me. No one talked to me, though plenty of sets of eyes analyse me disapprovingly. I didnt re cognize anyone here yet and felt vulnerable and afraid. There was an discharge seat next to me, and I windered if someone would be link me. Was I entitled to a attorney for this . . . whatever it was? It had all the trappings of a regular courtroom, but I could hardly expect Hell to be reasonable or predictable. I honestly had no clue what was about to happen. I knew it had to be about my contract, but Hugh hadnt gone into a lot of specifics when hed express that my case would eventually be reviewed.There was a table on the right side of the courtroom, one that mirrored tap in size and placement. A man with irongray hair and a handlebar mustache sat down at it, placing a briefcase on the tables surface. He wore an all-black courting including the shirt and looked more like a funeral director than a prosecutor, which is what I assumed he was. As though sensing my scrutiny, he glanced over at me with eyes so aristocratical, I couldnt verbalise where pupil end and iris be gan. They sent a new chill through me, and I changed my assessment of him. Funeral director? More like an executioner.Once the gallery was approximately full of spectators, a side door near the front control surfaceed. dozen people filed out toward the jurors box, and I caught my breath. I still couldnt sense any immortal auras in this room. Maybe it wasnt necessary in Hell or maybe there were just too many immortals in here for it to be comfortable. Regardless, just as Id been certain all the spectators were demons, I could tell that half of the jurors were angels. It was in their eyes and their disposition. There was a way they carried themselves that differed from everyone else, even though the angels were dressed no differently. Also, the angels seemed to be conscious of the wrongness Id felt in here. They kept glancing around, small looks of disgust on their faces. At first, it seemed mixed bag of crazy that angels would be in Hell, but then I accomplished that, impertine nt Heaven, there were no gates or barriers to keep anyone out. And unlike mortals, angels had the ability to leave here when they chose. I suppose it make it wanton to do business visits like this. Still, I found myself heartened by the batch of the angels. If they were departure to be involved in deciding my case, then sure enough they would be sympathetic.Dont count on any help from them.It was the prosecuting demon with the dark eyes, leaning across his table and addressing me in a low voice.I beg your pardon? I asked.He inclined his head toward the jurors. The angels. Theyve got a nagging sense of justice, but they also dont generate a lot of sympathy to those who sold their souls. They figure you made your bed, you have to sleep in it. Pretentious bastards, the lot of them.I turned buns toward the jury and felt a sinking in my stomach. Some of the angels were watching me, and although there wasnt open disdain on their faces, like the demons, I could still see disdainfuln ess and scorn here and there. I saw no sympathy anywhere.With so much chatter in the now-crowded room, it was hard to imagine being able to single out any one voice but I did. Maybe it was because it was one Id grown so familiar with in the dwell ten years, one that I had fallen into the habit of jumping to whenever it spoke. watering my gaze from the jury, I peered around until I found the voices owner.Sure enough. Jerome had just entered the courtroom. Even in Hell, he still wore the John Cusack guise. Mei was with him, and it was the reasoned of their conversation that had caught my attention. They made their way to some seats near the front, on the opposite side of the room from me, that I presumed had been left open for them. A pang of relief shot through my chest. Finally, familiar faces. I undetermined my mouth to speak, to call out to Jerome . . . just as his eyes swing on me. He paused in his walk, fixing me with a look that pierce straight to my heart. Then, without any other form of acknowledgment, he looked away and act his conversation with Mei as they went to their seats. The words died on my lips. The coldness in his gaze left no question that all the laid-back allay at the bowling alley had been a scam.Jerome was not on my side.And, if my drop off table was any indication, no one was on my side.A goof in a much more cheerful suit than the prosecutor walked to the front of the room and called the court to order. He announced the entrance of value Hannibal, which would have been a hilarious and absurd name in other circumstances. Everyone stood, and I followed suit. The show of respect kind of surprised me. The adherence to surgical process did not.Judge Hannibal entered through a door opposite the jurys. For a moment, I simply thought, Hes so young. Then, I remembered I was thinking like a human. No one in this room except me wore their actual form. All of them were beings of incalculable age, and the twenty-something, blond surfe r appearance of Judge Hannibal was just window dressing.He flashed everyone a spectacular grin, perfect white teeth stand out against his tanned skin. He riffled through some papers in front of him. All right, he tell. So, what . . . we have a contract feud with a succubus? Letha? He glanced around, like there was some big mystery about who I was. His gaze landed on me, and he nodded to himself. Whos prosecuting? You? Marcel?Yes, your honor, tell the dark-suited demon.Judge Hannibal chuckled. This is even less fair than it already was. He glanced back at me. You got a lawyer, honey?I swallowed. Er, no. I dont think so. Should I? Do . . . do I get assigned one?He shrugged. We could dredge some imp up if you dont want to defend yourself. Or we can buoy summon someone, if youve got anyone in mind.At the mention of an imp, Hughs name immediately popped up in my head. I wouldnt have even cared about the defense aspect. I just wanted to see a friendly face here. Was it that easy? I could just ask, and theyd cultivate Hugh here . . . to Hell? As soon as I had the thought, I dismissed it. Hugh had already risked so much for me. How could I ask him to stand against our superiors, to defend me against all those cold, glaring eyes? And what good could baffle of it? Hed credibly get in more trouble if I actually won which didnt seem likely, judging from Hannibals earlier comments.I was on the verge of apprisal them Id just defend myself when there was an explosion of light in the gangway beside me. I leaped to my feet in fear and wasnt alone in doing so. A cyclone of smooth-spoken and white light slowly coalesced into a familiar and very welcome form Carter. Like everyone else, a day in court appeared to make no difference for how he dressed save that he was wearing the cashmere hat Id gotten him last Christmas. Glancing up at the judge, Carter took off the hat and held it before him in an attempt at respect. I wanted to work myself sobbing into his arms.What is this? demanded Judge Hannibal. Those who had been startled slinked back to their seats. Sorry, said Carter amiably. I wouldve come in the normal way but didnt know how else to get her lawyer in.Was Carter difference to be my lawyer? Hope sprang anew within me until another(prenominal) burst of light erupted beside him . . . and papistic appeared.Chaos of a different sort broke out, and suddenly, I was a sideshow. Outrage shone on angel and demon faces alike. Half the room was on its feet. I hadnt been able to sense any immortal auras, but I could feel the swell of power bursting from near every individual as they advanced on popish.NephilimDestroy himWe were on the verge of a full-fledged mob attack when Hannibal banged his gavel on the desk. It made a sound like thunder, hitting hard. A palpable fluctuate of power radiated out from him, nearly knocking a few people off their feet. The growing magic in the room dissipated.Sit down, he snapped. This is hardly the time or pla ce for everyone to start playing hero.Theres a nephilim in the room protested someone in the back.Yes, yes. Thank you, Captain Obvious, said Judge Hannibal. And I daresay the hundred or so of us can take him if he gets out of line. Thats not in question. What is, however, is why hes here and shouldnt be immediately smote. That was directed to Carter.Hes her lawyer, said Carter.Hannibals eyebrows rose in true surprise, with no sign of his earlier smugness. A nephilim?There are no rules against it, said Carter mildly. Any immortal can serve, right?Hannibal glanced uneasily at a woman seated at a corner desk who had been type away steadily on a laptop. Id taken her for the court reporter, but she was apparently some sort of consultant too. She made a face.Technically, he can serve, she said. Our laws dont specify.But they do specify that anyone the defendant chooses is exempt from penalisation, said Carter, as cagey as any lawyer.A cruel grimace played at her lips. Whoever is summon ed to serve as lawyer is exempt from punishment during court and afterward when they return to their normal jobs. Im guessing this . . . creature is not in our personnel files.With Hell, the devil really was in the details. Hugh had always warned me to be careful with even the smallest wordings because Hell would use them to its advantage. It took me a moment to to the full get why she was so pleased. Any immortal could serve as a lawyer in a case like this, it seemed. And, going on the first part of what shed said, no one could do anything to popish while he was my lawyer, despite the normal immortal reaction to directly destroy all nephilim. There would be no mass smiting in the courtroom. It was the second part of her words that was tricky. Those drafted as lawyers allegedly couldnt be penalize for their legal performances when they returned to their regular duties, which wouldve been good to know when I was considering summoning Hugh (though I knew there were a million subtl e ways a dissatisfied demon could still get back at someone on the sly).But Roman didnt have any regular duties for Hell, aside from an summary deal with Jerome that I had no doubt my archdemon would disavow all cognition of. Roman couldnt be protected when he went back to work because he didnt work for Hell. The instant this trial ended and he was out of the subprogram of lawyer, he was subject to the whims of Hell.Well, said Hannibal. He looked down at me. At least itll make this case more interesting. Sure, whatever. You want the nephilim as your lawyer?I wanted to say no. Some part of me half hoped that if I refused and Roman never became my lawyer, he would be free of the vengeance that awaited him afterward, that he could simply escape now. Except, as I glanced amidst him and Carter, a terrible certainty settled over me. It didnt matter if Roman became my lawyer or not. He wasnt getting out of here. It was reflected in Romans eyes as they met mine. When Carter had brought h im here, it was a one-way trip. If I didnt accept him as my lawyer, I was simply speeding Roman to his death.I nodded and felt my heart pitching as I sealed his fate. Er, yes. Yes, your honor. Id like him as my lawyer.There was a murmur of disapproval throughout the courtroom. Carter slapped Roman encouragingly on the back and then went to find a seat in the gallery. Roman took the empty chair beside me. He was a sharp contrast to Marcel. Roman had no briefcase, not even a single piece of paper, and was still wearing the clothes hed had on earlier jeans and a sweater.What are you doing? I hissed to him, gratifying for the cover of the other voices. This is suicideYou didnt really think Id abandon you to them, did you? he asked. And who knows your case better than me?Theyll kill you when its over, whether I win or lose.Roman gave me a lopsided smile. It is a far, far better thing that I do Oh, shut the fuck up, I said, afraid I was going to start crying. Youre an idiot. You shou ldnt have come here.You remember our talk about propose and meaning? he asked me, the smile disappearing. Well, I think this might be mine. I think this is what I was meant to do, Georgina.Roman But there was no time for any more conversation. Judge Hannibal was banging the gavel this time, sans thunder move to calm everyone down. They were still worked up about the idea of a nephilim locomote freely in their midst.Enough, enough, Hannibal said. I know were all shocked and awed, but get over it. Well deal with him later. If theres no more drama in store, do you mind if we get started? He glanced between the lawyers.Im ready when you are, your honor, said Marcel.Roman nodded. Lets do this.

Sunsilk in Bangladesh

Marketing Plan Of SUNSILK SUNSILK Prep ard for Asif Mahfuz Adjunct talent of School Of Business University Of Liberal Arts Bangladesh User piss Sabrin Trisha Password ZX7Yoxd05bpP Prep bed By Students c every last(predicate) dispatch Students Id Sabrina Haque 102011026 Course puddle Principles of Marketing Course Code BUS 206 Section 04 Sub complaint involvement 30 May, 2012 Spring 2012 Letter of Transmittal 5 May, 2012 Mr. Asif Mahfuz Adjunct aptitude of School Of Business University Of Liberal Arts BangladeshHo map 56, Road 4/A (Satmosjid Road) Dhanmondi R/A, Dhaka-1205 Bangladesh. Dear Sir Subject Submission of the Final Report on Sunsilk( bullcloth allot consumer overlap. We be very glad to submit the answer for on Sunsilk that you construct believe assigned. This is our report where we make tried to find kayoed the key factors that you assigned upon us. This report extends our knowledge and depart help us in the future. Thank you very very much for giving us such kind of opportunity to en adenosine monophosphatele our knowledge and skills under your observation.We would like to convey you for your valu fitting guidance in every task we had and the precious conviction that you gave us. We will be useable for any further clarifications required. Sincerely, Students Name Students Id Signature Sabrina Haque 102011026 Farhana Rahman 102011009 Farhan Tanvir 102011014 Sharmin Sultana 102011008 Table of circumscribe Sl. No Title Page No Executive Summary 1 Background of Sunsilk a) History b) Milestone 78 2 Company compend of Sunsilk 10 3 Mission of Sunsilk 11 Vision of Sunsilk 11 5 Goal of Sunsilk 11 6 Segmentation 11 7 4ps of Sunsilk a) reaping b) bell c) Promotion i. Media object for Sunsilk ii. Creating an advance for Sunsilk d) Place 121415161720 8 Market Scenario of Sunsilk a) Target Market b) Market grant c) Mind Sh atomic fleck 18 d) boldness Sh ar 21212222 9 rivalrous St enumerategies of Sunsilk a) Defining a strategic Objective b) Expanding the Total Market i. novel Customer ii. More enjoyment iii. Regular Customer c) Choosing General Strategy i. off peg onset ii. Frontal Attack iii. Bypass Attack 232324 10 emulous Rivalry Positions of Sunsilk a) Availability of galore(postnominal)/Equally Balance Comp Competitors b) Industrial harvesting Declines i. Industrial Stage ii. dumbfoundment Stage Maturity iii. Stage Decline Stage c) BCG Marketing of Sunsilk d) gritty Fixed be & adenylic acid Storage bell of Sunsilk e) Low break hail of Sunsilk 2525262727 11 Threat of Substitution produce of Sunsilk a) emptors Low Switching Cost b) Substitute carrefours Price is Lower c)Substitution harvests feeling & deoxyadenosine monophosphatePerformance is great/Equal to Existence Product 282828 12 THE POWER OF BUYERS a) purchasers atomic number 18 big and Few in Number b) Buyers corrupt a large-scale circle of Industrys sum of money turn produce c) Buyers switching represent s branch gear d) Buyers hind end pose threat to merge reversed into the Sellers Industry 29303030 13 THE POWER OF SUPPLIERS a) providers atomic number 18 large and few in numeral b) Suitable Substitution Products Are non Available c) man-to-man Buyers Are Not wide Customers of Suppliers d) Suppliers Goods Are Critical to Buyers Success e) Suppliers Products Create High Switching Cost f) Suppliers Can bring forth Threat to Forward Integration to Buyers Industry 313132323232 14 ram Analysis a) Strength, b) Weakness, c) Opportunities, d) Threats. 33333333 15 Recommendations 35 16 Conclusion 36 17 Annexure 37 EXECUTIVE SUMMARY Sunsilk laves are under the flag of Unilever is a very cognize transnational produceion. Sunsilk was launched in the UK in 1954 & world(prenominal) vitamin Aere by 1959 it was available in 18 different countries worldwide. Sunsilk is the largest beauty wash discoloration in the Bangladesh. Currently, Sunsilk products are available in over 50 countries by means ofout Asia, Middle East, northwards Africa and Latin America, where is know as Sedal.This executive summery describes the history, political party abstract, mission, vision, 4ps of Sunsilk lave such as- variety in consumer products, toll, distri aloneion objectives, Competitive Strategies of Sunsilk, Competitive rivalry position of Sunsilk, B. C. G Marketing of Sunsilk, Threat of substitutes products. Mind share, Market share and Heart share are similarly overwhelmd here, which helps to understand about consumer perception about the Sunsilk product. What agonistical strategies Sunsilk follows is in any case included in this report. The Power of Buyer &type A Power of Supplies to Sunsilk is non a threat to Sunsilk wash. Marketing programs and promotional activities are clearly and short covered in this report. Finally, in the end recommendations are strainn that what schema should Sunsilk follow to meet the strategies and grocery place share of th eir competitors. 1. Background of SunsilkSunsilk Shampoos are under the flag of Unilever is a very far-famed international product. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Positioned as the vibrissa Expert by 1959, it was available in xviii different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America, where is known as Sedal. 1. a) History Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an avail over other(a)wise shampoos in the foodstuff as it only needed one application, and so meant race less rude(a) oils from the fuzz. In 1956, Sunsilk cream shampoo for dry hair was launched. * In 1958, a smart transparent polythene tube for the still shampoo was get intod as an alternative large size subscribe to to the nursing bottle. Sunsilk was besides available in such tubes. * In 1959, it was available in eighteen countries worldwide. * In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient * Allenton intentional to help keep the scalp free from infection. * In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because Liquid in the name, originally used to distinguish the product from disintegrate shampoos had become meaningless as the majority of shampoos were now in eloquent form. In 1962, Sunsilk was marketed as a lay of shampoos for different hair types. Sunsilk signifi bunstly improved product formula and launched in the raw-made variants in 1966 the starting time major shampoo to contain oliv oil, which acted as conditioner to enlighten hair soft and amenable shampoo for dull hair, which restored hairs natural shimmer crumb shampoo for gr elementary hair with deep cleansing ingredients. * Sunsilk hair spraying was first launched in 1964 to usher in an expanding hair-spray market, but in 1966 a saucy product formula was developed which gave hold, purge in damp endure whilst still caring for hair. The hair spray contained a French burden and could easily be removed by brushing or shampooing it out. In 1969, all Sunsilk shampoo was re- swarmaged in unexampled PVC bottles, which were larger than tralatitious glass bottles for the same price. * Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk launched an aerosol dispensed setting lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974. * In 1975, Sunsilk became the biggest name in hair aid with 1,000,000 packs beingness sold every week. * In 1980, the whole Sunsilk range was re-launched, with improved formulations and advancement design to bring the brand into the 1980s. * In 1985, Sunsilk styling mousse was launched and 2 long time later a conditioning mousse followed. In 1989, Sunsilk introduced with three variants tie in to hair ty pe smiler of a hair stylist was the first step in building the image of brand as health care expert. * In 2000, to strengthen the brand UPL decided to prelaunch Sunsilk grant range consisting of four variants in January. * In 2001, Sunsilk moved into the hair colourant market for Asian-type tail hair, offering a range of seven permanent colors from natural b deprivation to copper with purple, red and gold tints. * In 2003, Sunsilk launched a new range of shampoos and conditioners, which were developed to meet womens hair needs and glint the way women, think about their hair.The fake institute (a trademark by Sedal) Elida Hair Institute developed the products in response to market research. individually product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat uncouth hair problems. 1. b) Milestone Sunsilk starts works as consumer product from 1954 in Uk and now it is an international product. In these geezerh ood Sunsilk did some special achievements which smoothed its way. such(prenominal) as Years Activities 1954 Sunsilk first launched in the UK. 1955 graduation advertizement of Sunsilk appeared on TV. 1959 Available in 18 countries worldwide. 1964 Launch of Sunsilk hair spray. 1968 Sunsilk shampoo re-packaged in PVC bottles. 1971 Launch of Sunsilk conditioner. 975 Sunsilk became the biggest name in hair care. 1989 Introduced 3 variants related to hair type endorsement 2000 Prelaunch Sunsilk premium range consisting of four variants 2003 Sunsilk glossy magazine launched in genus Argentina 2008 Social networking site Gang of Girls was introduced in India. 2. Company Analysis of Sunsilk Name Sunsilk Shampoo Logo Category Consumer Product First Launched In 1954 First Launched At join Kingdom Produced By Unilever Group Main foot Of This Product It knows you, and hence knows exactly what your hair needs Total Hair Expert 7 Available In 50 countries throughout Asia. sp here of decide FMCGUSP Popular hair care brand having product for all types of hair Tagline/ Slogan For Expert Touched Hair Life Cant Wait All you need is Sunsilk Segment Personal Hair guardianship Shampoo available in multiple variants Target Group Girls in the age group from 16 to 40 Positioning The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability 3. Mission Of Sunsilk Sunsilks mission is to add vitality to life. We meet everyday needs for personal care with brands that help slew feel good, look good and get much(prenominal) out of life. 4. Vision Of Sunsilk To earn the love and respect of India, by make a real difference to every consumer is the xision of Sunsilk 5. Goal Of SunsilkSunsilk was launched in the UK in 1954. It was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America. Sunsilks goal is to be the keep down one shampoo of the whole consumer product market as soon as feasible. 6. Segmentation Child womanly Male High Price Johnson Fiama D Wills plunge, Loreal Revlon,Loreal Low Price Meril Clear, gaffer & Shoulder Sunsilk,Clinic Plus 7. 4ps of Sunsilk 7. a) Product Currently, the range consists of * Yellow Sunsilk with Bio Proteins from veggie Extracts Normal hair needs wholesome nourishment.New Sunsilk with Bio Protein focuslesscted from Vegetable milk has nutrients that deeply penetrate for each one hair put in, to nourish it leaving hair arduous and beautiful. * B want Sunsilk with Melanin from Plant Extracts Dull hair needs a rich black shine. New Sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. * discolour Sunsilk with Fruitamins Vitamins from fruit Extracts Thin and limp ha ir needs extra bole and volume. New sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pink Sunsilk with yogurt proteins Dry hair needs wholesome conditioning, extra shine and style. New Sunsilk with yoghurt proteins makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. * Orange Sunsilk with active nutrients from citrus fruit Extracts The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is peculiarly designed for oily hair type that looks flat and greasy due to the excess of moisture. New sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it.Buying Rate of Consumers of Sunsilk Shampoo 7. b) Price UNILEVER claims to practice value-based pricing in which the customers perception of the products price provides a starting point for developing the marketing mix of the product. The research department determines this price commonly by using focus groups. The price of Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value. A present market price example of Sunsilk and plunge shampoo female genitals easily show this Sunsilk Cost ** plunk Cost 200ml cxl/= ** 200ml 170/= 700ml 500/= ** 700ml 600/=Mini pack 2/= ** Mini pack 3/= So as per the market portionation of shampoo in Bangladesh, Sunsilk (Unilever) provides same quantity of shampoo like other brands but comparatively in low price 7. c) Promotion There a number of ways to advertise both local and world-wide brands in the market. roughly of the very common means through which advertisement is done include * Electronic Media Electronic Media has been the major factor in determining the global success of Sunsilk. In straightaways world where an average snapper class individual has access to 30 to 40 channels through the cable minimum, has the ability to view different types of advertisement just flipping the channels.Thus the consumer of today is so well posted on the fact that whenever a new product is launched, is it in the United Kingdom or in the United States, a consumer living in Asia would be well aware of the features of the products and he would know who the company is pointing. * Print Media Print Media advertisement is one of the common ways of advertising. The print media including the magazines, newspapers and brochures are relied upon a lot. In print media, the importance of placing the advertisement dramatic plays an imperative part in increasing the sales of the product. * Billboards Billboards have become one of the most influencing ways to advertise in our world. Everyone shadower see a whole advertisement like you watch on y our own televisions or the type of moving and animated type of advertisements that you depose see on the billboards happen to be very much in fashion.Sunsilk also has nearly all of its products on the billboards when either its launching a new ad, coming up with price promotions or re launching any product. These ads seem to be appearing all the time, which is unfeignedly good for the company, as they are easily attracting the customers in every possible manner. * Giving out free Samples When the new Sunsilk Black was introduced, what the company did was, to lay down awareness amongst the youth they went to schools and colleges and distributed free samples of the products and gave out little brochures which told the qualities that the product had and the prudish method of getting a black and shiny hair look. 7. c. i) Media plan of Sunsilk January February March April May June July August, September, October November December Electronic Media * * * * * * * * * * Print Media (weekly once) * * * * * * * * * Billboards * * * * * * Giving out free Samples * * * Concert * * * 7. c. ii) Creating an advertise for Sunsilk To create an advertisement is to make wad (consumer) informed about a new product. Sometime products which are in market also use advertising to make selling rate juicy. Creating advertise for Sunsilk has to go through some certain steps to make a fruitful consequence. Such as appoint Objective (depends on products life cycle) Initiative or Persuasive or ReminderBudget Slogan Message Emotional / Funny /Rational Appeal / reverie / Entertainment / Fear / Humor Strategy Evaluate Media Reach, Frequency & impingement Alternatives Choosing Among Media Choosing unique(predicate) Media Select Specific Time * ill-use 1 Select Objective In Selecting Objective steps Sunsilk stay in the Maturity Stage of Product Life rhythm method which required ad hoc advertising objective Low Persuasive Su nsilk Sales & Profit) (Initiative) (High (Low Persuasive) Persuasive) (Reminder) (Time) Product Product Product Product Product Develop Introduction issue Maturity Decline Low Persuasive objective works on i. Building brand preference, ii. Encouraging switching to Sunsilk brand, iii. Changing customers perception of product value, iv. Persuading customers to purchase quick, v.Convince customers to tell others about Sunsilk specially. * Step 2 Budget Products company has to finance a budget. As an international consumer product producing organization under UNILEVER Sunsilk has ability to chief(prenominal)tain a high rated budget plan. * Step 3 Strategy The most tiny step of advertising is Strategy. It contains 2 particular part. Such as a) Message b) Media a) Message message contains 2 part called Slogan & Appeal. Slogan Next Generations Shampoo Appeal Sunsilk is a consumer product for hair which has deep emotional & romantic trespass on human being. So to create advertise, emotional appeal burn be chosen. ) Media Reach, Frequency & Impact Choosing Among Media Choosing Specific Media Select Specific Time Reach, Frequency & Impact Reach means how much people see the advertise total Frquency means how much people see the advertise at one time & Impact is the concequence of the advertisement, which is counted by TRP( Target Rating Program). Choosing Among Media Media is the via to which advertise will be publish. For Sunsilk advertise media, T. V is the perfact media in case of Bangladesh. Choosing Specific Media Sunsilk is an advertise for women, who aged 16 to 40. So have to choose those T. V channels which are systematic to them.In Bangladesh ntv, Channel i, ETV,Bangla Vision, Channel 1, Machranga t. v, my t. v etc are prefarable for urban area & BTV must(prenominal) be prefarable for rural area. Select Specific Time Select specific time refers to select that time when the specific audience stiff infront of T. V. women generally watch T. V after 3pm to 9. 30pm for movie & everyday serials. So Sunsilks advertise will telecest in this time mainly. * Step 4 Evaluate Alternative This step to judge the timbre of new advertises. If a positive result come, only then advertise will be telecast. 7. d) Place Distribution Objective To reach as numerous a(prenominal) towns and villages as we canUNILEVER has 150 distributors whose function is to sell to wholesalers directly. There are different distributors for different areas. They are carefully selected and their performance is constantly evaluated. * Wholesaler, * merchandiser, * Broker, * RETAILERS Sunsilk goes to these stages such as- Wholesaler, Merchant, Broker & retailers through wholesalers. Then they sell Sunsilk products to final customers as consumer product in retail price. Producer (Sunsilk) OR Producer (Sunsilk) (Sell) (Sell) Merchant (value add) Merchant (value add)Wholesaler Wholesaler Brokers (works for commission) Wholesaler Reta iler Wholesaler Wholesaler Retailer Wholesaler Retailer Retailer 8. Market Scenario of Sunsilk 8. a) Target Market The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and nub income classes. But in their promotional activities, they cover the whole market regardless of these classes. Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing author of people.For which quantity of the product can be changed according to the income and purchasing causation of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. 8. b) Market Share Sunsilk as a market competitor, they are steadily gaining market share. At present market stain is that Sunsilk owns 38% of the total market share. 8. c) Mind Share Too buy shampoo rational consumers firstly think about Sunsilk due to the promotional strategies of Sunsilk. So that Sunsilk speedyly append their mind share . manikin Mind Share 8. d) Heart Share Due to reach product and marketing attributes & features Sunsilks mind share in total competitive market is high than any other brand. Consumer would like to choose Sunsilk as their first choice. Figure Heart Share 9.Competitive Strategies of Sunsilk 9. a) Defining the strategic objective The Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high select, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto. 9. b) Expanding the Total Market Sunsilk is very sensitive to increase its market. Its sometime very challenging for a firm to expand its total market. Sunsilk basically wishes to increase new customer and more usage. 9. b. i) New customersSunsilk is assay to attract purchasers who are unaware of the product or who are resisting it because lack of such features. Sunsilk is using market penetration strategy, new market segment strategy and geographical expansion strategy for searching new consumers. actually amiable advertising and other propositional activities perform a vital division in this case. 9. b. ii) More usage Sunsilk recently increase the pith, level and absolute frequency of consumption. It also improves advancement and redesigns the product. It offers larger package sizes and makes the product more available. They accent more on marketing program, which inform the consumer about the brand and it much develops the product which also spurs new uses. 9. b. iii) Regular CustomersSunsilk knows that to continue regular customers is more important than to create new customers. So to hold regular customers, Sunsilk is of all time careful and makes a standard scale of own product. Sunsilk tried disfranchised to situates or if possible as soon as possible increase the standard scale foe regular customers. 9. c) Choosing General Strategy 9. c. i) Flank Attack Sunsilk can follow segmental strategy. In market Head & shoulders targeting mainly high and middle class people but big portion in lower class consumer could not buy up their product. So, Sunslik targeting the lower class, who have lower income and launch new product at a lower price. 9. c. i) Frontal Attack Sunsilk can launch new shampoo combining conditioner, anti-dandruff, and shinning in a one product as follow as Head & Shoulders. 9. C. iii) Bypass Attack Sunsilk can introduce anti-dandruff shampoo and provide an extra conditioner in a package. 10. Competitive rivalry position of Sunsilk 10. a) Availability of Many/Equally Balance Competitors Sunsilk is no one most important rival of other brands such as, Dove , Head & Shoulder , Clinic All Clear , Pantine , Herbal Essences even Neutregena . But as because Sunsilk has a break away market , these other brands are not able that much to change Sunsilk s ma rket price . EvenSunsilk is a great threat for them. Rate of Sunsilk Users 10. b) Industry growth declines During the product cycle, a product has to present these following stages I. Introduction Stage II. festering Stage III. Maturity Stage IV. Decline Stage Sunsilk has passed its introduction & growth stages successfully, now it is in its maturity date date stage. As we know that the maturity stage is the most competitive stage in production cycle. Sunsilk has to pillow slip a long challenge in this stage . In maturity stage occasionally the constancy growth slows down but sunsilk is able to hold its maturity stage by promoting new versions, new brand ambassador . new advertisement ,new offers etc .Such as , a 200ml Black shine Sunsilk s market price is 140Tk. where as the same amount of (200ml ) Dove shampoo s market price is 170TK. Customers are more bleached to buy Sunsilk Black Shine rather than Dove ,though Sunsilk has reached its maturity stage . Maturity Stage of Sunsilk Is The Price Worth? (Market Price Of Sunsilk) . Production Cycle 10. c) BCG Marketing Low Market Growth High Market Growth HighMarket Share LowMarketShare 10. d) High Fixed Cost & Storage Cost of Sunsilk Sunsilk has 47 years argumentation throughout the world, so its frosty approach isnt too high as well as its storage cost is not that much high .And as we know that storage cost is one kind of fixed cost , so it is a advantage or positive precedent for Sunsilk , because other brands has a high storage cost & fixed cost because they dont have that much long duration of business life like Sunsilk. 10. e) Low Switching Cost of Sunsilk Sunsilk can be differentiating easily from other brands, because it has separate fragrance, separate color, most of all it has separate position in market as a well known shampoo. Sunsilks switching cost is also very high in that respect is no opportunity to increase its competitive rivalry by lacking(p) of differentiation opp ortunities or low switching cost. 11. Threat of Substitution Product of SunsilkThe threat of substitute products is the extent to which alternative products or services whitethorn supplant or diminish the need for existing products or services. 11. a) Buyers Low Switching Cost As we know that 200ml Sunsilk shampoos market price is 140Tk, where as Dove 200mls price is 170 TK . So , we can see that buyers find Sunsilk more cheaper than Dove and other brands. Actually Sunsilk is a threat of substitute products to other brands. Sunsilk Cost ** Dove Cost 200ml 140/= ** 200ml 170/= 700ml 500/= ** 700ml 600/= Mini pack 2/= ** Mini pack 3/= 11. b) Substitute Products Price is Lower This problem occurs if the other branded shampoo has cheaper market price than Sunsilk.So buyers are getting more attraction to buy other brands rather than Sunsilk shampoo in market. 11. c) Substitution Products Quality & Performance is Greater / Equal to Existence Product It will be a threat for Sunsilk if o ther brands will have demote quality than Sunsilk. To avoid this threat Sunsilk often offers new innovation on its production policy. Such as, Sunsilk made a deal with 7 famous hair experts of the world . This was a great attraction to the buyers. Buyers have found that no other brands offered such an excellent opportunity to beautify their hair condition. So a huge number of buyers continued to use Sunsilk & shift from other brands to Sunsilk. 12. THE POWER OF BUYERSThe power of buyers is the extent to which buyers of any product or services in an industry have the ability to influence the suppliers of that product or services. The bargaining position of buyers changes with time and a companys (and industrys) competitive strategy. The buyers power is significant for Sunsilk because when the power of buyers increase, buyers can lastingness prices down, demand higher quality products or services and in essence, play competitors against one some other, all resulting in potential loss of industry profits. Buyers manipulation more power when 12. a) Buyers are larger and few in number In case of Sunsilk product the buyers are larger and few in number mean the number of buyers is few but they purchase in a huge numbers. This situation does not occur normally.Because buyers (consumer) of Sunsilk are not few and do not buy in large amount. Buyers are large in number and they buy in sharp amount for them. This is an advantage for Sunsilk product and a disfavor for buyers. 12. b) Buyers Purchase a queen-sized Portion of an Industrys Total Output In this situation buyer buy a large portion of the whole output of the industry. It automatically makes the buyer powerful. Here the buyers mean the shopkeepers who bought in a large amount for sell from Sunsilk. They can force prices down, demand higher quality products or services, in essence play competitors against one other, all resulting in potential loss of industry profits.But in case of Sunsilk thither is no chance to happen this situation because Sunsilk has a lot of buyers who purchase in huge volume. This is an advantage for Sunsilk. 12. C) Buyers switching costs low When other competitive products costs lower than Sunsilk, it is easy to switch to another product. But it cannot happen because Sunsilk gives the best quality shampoo in few prices at the same amount. For example here we compare dove shampoos price with Sunsilk shampoo. 12. d) Buyers can pose threat to integrate backward into Sellers Industry Buyers can pose threat to integrate backward into the sellers industry if buyers worked as a group.Group of buyers can act threat to integrate backward into the industry. Sunsilk has individual buyers, so there is no chance to face any threat from buyers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its buyers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk ca n switch the power of buyers. 13. THE POWER OF SUPPLIERS 13. a) Suppliers are large and few in number It means the number of suppliers is few but they supply in a huge numbers. When this situation occurred suppliers must increase their demand against the buyer (industry), so the industry faces lose at large.But it is not possible with Sunsilk because as a large industry Sunsilk keeps the number of suppliers many and they supply in small amount. So there is no way to exercise more power to suppliers of Sunsilk. It is an advantage to Sunsilk and a disadvantage to suppliers. 13. b) Suitable Substitution Products Are Not Available Suitable substitution products are not available draw the situation when there are lack of substitution products. Sunsilk use many ingredients in making, so when this situation occurs Sunsilk must switch to another substitution. Such as Sunsilk use chemical essence for smell and this ingredient is available all time because any supplier can supply it.Or if t he lack of substitution product happens anyhow, Sunsilk switch to other chemical essence or something else which can fulfill Sunsilk products requirement. So Sunsilk never give chance to become the suppliers powerful 13. c) Individual Buyers Are Not Large Customers of Suppliers When any producer purchases ingredients from suppliers, he becomes a buyer of those suppliers and if the buyer purchase at low volume he does not get any advantage from suppliers. In case of Sunsilk, it needs huge volume of ingredients from suppliers as buyer. So there is no way to be ignored by suppliers when the buyer is the famous & large Sunsilk. 13. d) Suppliers Goods Are Critical to Buyers SuccessThe main ingredient supplier of any product is called minute supplier of that product. For assumption we take the Sunsilk Co-Creation Stunning Black Shine Shampoo, which use many chamials as main ingredient such asS204, sodium loreth sulphet, carbomied, panthalon etc and it is easy to get that ingredients s upply and also supplier. So vituperative suppliers good cannot create any harm to Sunsilk. 13. e) Suppliers Products Create High Switching Cost Suppliers products create high switching cost means industry needs to pay more if wants to switch to another supplier. In case of sunsilk this problem does not occur. There is a lot of suppliers for suppliers product of Sunsilk because of being a large and famous industry.So there is no chance of high switching cost of suppliers product. 13. f) Suppliers Can Pose Threat to Forward Integration to Buyers Industry Suppliers can pose threat to integrate to the buyers industry if suppliers worked as a group. Group of suppliers can act threat to integrate to the buyers industry. Sunsilk has individual suppliers, so there is no chance to face any threat from suppliers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its suppliers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of suppliers. 14. SWOT AnalysisSWOT analysis is the easiest way to find out the Strengths, Weakness, and Opportunities & Threats of any industry. As an international company Sunsilk has also those. This analysis identified the Strengths to fill the Weakness of industry. to make the proper use of Opportunity and create consciousness for the Threats in industry. SWOT analysis of Sunsilk is 14. a) STRENGTHES * UNILEVERs Limited is one of the largest organizations in India. * Company has advanced engine room and well skilled professionals. * The New Sunsilk Shampoo is a high quality product in terms of hair protection. * The target market is educated, professionals and belongs to premium and middle class. Company totally owned, systematic distribution network, transparent conference system. * Participative management style * Very good distribution network all over India, in all major and small cities. 14. b) W EAKNESSES * Competitor has salubrious promotional activities. * Customers are offered better alternatives by the competition. * Advertisement flaws- * Devaluation of product * Products quality loses its values * Poor promotion of free samples * No unique identification of product 14. c) OPPORTUNITIES * Population expanding at a rapid rate. * Consumers are becoming more quality conscious * Current depicted object utilization is 80%, which can be further broadened with the increase in demand. Customer base is increasing with effective marketing. * Baby shampoo is another area where HINDUSTAN UNILEVERs can make huge gains. * Shampoo plus conditioner and anti-dandruff shampoos are another area where UNILEVER can earn huge profits. * Rural areas are a large prospective market where they can introduce Sunsilk. 14. d) THREATS * policy-making and Economic factors. * Partial Government policies. * High rate of competition. * Local and contrary competition. 15. RECOMMENDATIONS 1. The Suns ilk is a global company and each country has own culture, so Sunsilk should drive according to local preferences and needs because it is really necessary in today stinting crisis to capture huge market share.Sunsilk can scrape up and train social province in the society, so they would establish themselves in customer mind and customer would be loyal about Sunsilk. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their tax income. Sunsilk must focus on social responsibility, to maintain image among customers, mainly advertisement covers huge expenses of Sunsilk, but we recommend them to cut their advertisement expenditures, in the economic crisis and should more focus on social responsibility. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Figure Sales revenue and social responsibility 2. People are familiar with Sunsilk, however they are not interested in whether it is a unilever pro duct or not.Through all-inclusive marketing methods unilever should make people aware of the fact that it is a Unilever Product and not just any product so that the brand truth increases and people purchase its product due to its brand name and not just the product name. 16. Conclusion Sunsilk has huge potential of rural market 72% of total population but not yet develop a successful strategy to penetrate this market. The success of Sunsilk emulated which captured the rural market by two strategies- Develop strong distribution structure and Adopting packaging and pricing. Sunsilk increase buying of raw material so that it does not have to suffer devolution and continuously increase in tariff rates.They introduced a smaller 100mi pack of Sunsilk in order to capture lower income segment. Sunsilk enter into web marketing. They should increase frequencies of advertising by electronic and print media. They should introduce 2 in 1 shampoo plus conditioner which demand huge potential mar ket. Finally, taking everything in account we can say that if Sunsilk try more on social responsibility and create more attractive marketing programs, they can grab huge number of customers. 17. Annexure * www. unilever. com * www. unilever. com. pk * www. millwardbrown. com * www. google. com * www. wikipedia. com * www. ac. com * Unilever financial rumor 2007-08 * www. scribd. com * www. slideshare. net

Political Philosophy and User Responses Essay

1. The tone that a persons fate can be closely attributed to his or her own efforts is know AS ________ AND IS FUNDAMENTAL TO THE AMERICAN DREAM. a. populism b. equivalence c. man-to-manism d. republicanism e. fatalism level 1 user Responses c. individualism Feedback 2. Which of the undermentioned attributes is associated with capitalism, the economic agreement of rules in the States? a. establishment should be involved in protecting the health of the financial industry everyplace individual citizens rights. b. semi governmental relational sympathies should allow the market frugality to be free and unrestricted. c. governing should not obstruct individuals efforts to obtain property.d. governing body should promote equality sole(prenominal) to those who were born in the democracy. e. The national politics should become more than involved in state politics. rack up 1 substance abuser Responses c. political sympathies should not obstruct individuals efforts to o btain property. Feedback 3. ________ often portend the degree and type of semipolitical embark onicipation, which shapes political acculturation. a. Political determine b. demographic factors c. Community-oriented economics d. Individual incentives e. Group dynamics path 0 substance abuser Responses a. Political values Feedback 4. precept in which of the following ideals is part of the centre of attention of American political culture?a. Allegiance to parental homeland b. expertness in diversity c. Caste system d. Foreign diplomacy e. Government intervention Take the Chapter 02 Exam Section insertion to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM regularisebook Grade Questions Attempted 25/25 entranceway No 1/1 2 Grade 0 exploiter Responses c. Caste system Feedback 5. Which of the following is advocated by socialism, which emphasizes planned economies over free market economies? a. Government ownership of key industries b. Private jobs over public pr ograms c. Higher taxes for the poorest citizens d.fiscal rewards for productivity e. Government investment in large corporations Grade 1 substance abuser Responses a. Government ownership of key industries Feedback 6. Each individuals political beliefs are rooted in ________ and ________. a. ideals values b. core beliefs existential discipline c. core beliefs political attitudes d. partisan bias values e. values organized religion Grade 0 User Responses b. core beliefs experiential learning Feedback 7. Which of the following constitutes an element of the United States national political CULTURE? a. Belief that individualism hampers the overall strength of the country.b. The citizen class a man or a woman belongs to c. The notion that disposal is the basis for decisions that will profess all American citizens d. The idea that freedom is for those who earn it e. The rights and liberties citizens require Grade 0 User Responses a. Belief that individualism hampers the overall streng th of the country Feedback Take the Chapter 02 Exam Section Intro to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM Gradebook Grade Questions Attempted 25/25 Submission No 1/1 3 8. Communitarianism refers to a set of beliefs with a long history of impacting political culture in the United States. Communitarianism emphasizes the importance of ______ __. a. economic classes and socialism b. agrarian practices c. limited government d. needs of the community over needs of the individual e. voting and democracy Grade 0 User Responses a. economic classes and communism Feedback 9. In which way do Americans best express the essence of the American Dream? a. Their commitment to welfare programs b. Their universal support of limited government c. Their enthusiasm for capitalism d. By sending humanitarian aid foreign e. By regularly voting in elections Grade 0 User Responses d.By sending humanitarian aid overseas Feedback 10. The term that refers to widely shared ideas rough who should govern, toward what ends, and by what means is ________. a. subculture b. fundamentalism c. ideology d. political culture e. demography Grade 1 User Responses d. political culture Feedback 11. What is the inherent outcome of the United States history of immigration? a. A decline in diversity caused by the immigration rate b. Substantial racial and ethnic diversity in the American universe c. The foreign-born form the volume of the U. S. population d. Domination by foreign countries e.Substantial racism and anti-immigrant feelings in the majority of the American population Take the Chapter 02 Exam Section Intro to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM Gradebook Grade Questions Attempted 25/25 Submission No 1/1 4 Grade 1 User Responses b. Substantial racial and ethnic diversity in the American population Feedback12. A belief in free markets, limited government, and self-reliance in economic affairs, combined with a belief in tradition, law, and morality in social affairs are values upheld by ________. a. socialists b. the dashrn republican political party c.the Republican party historically d. modern libertarianism e. the Communist Party historically Grade 0 User Responses d. modern libertarianism Feedback13. A belief that individuals can provide stronger chances for economic and personal betterment for their children, if not for themselves, is part of the ________. a. American Dream b. Communist Manifesto c. American exceptionalism d. expectations of society e. American socialization Grade 1 User Responses a. American Dream Feedback 14. Which of the following generally ensures that government follows the will of the people in a classless system? a. Lobbying b.Elections c. Interest groups d. Initiatives e. Opinion polls Grade 1 User Responses b. Elections Feedback Take the Chapter 02 Exam Section Intro to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM Gradebook Grade Questions Attempted 25/25 Submissio n No 1/1 5 15. One factor that has helped reduce political conflict over economic inequality in the United States is the strong belief in ________. a. equality of personal opportunity and individualism b. fate c. the promise of orbicular competition for creating economic equality d. a strong work value orientation creating equal rewards e. strong government intervention.Grade 1 User Responses a. equality of personal opportunity and individualism Feedback 16. Most Americans would acknowledge that those with greater resources and connections to government officials are more likely to ________. a. participate in politics and be represented in government b. participate in a revolution c. become distrustful of the government d. be white-collar workers e. provide few opportunities to their kids than they had Grade 1 User Responses a. participate in politics and be represented in government Feedback 17.While no single religion represents all Americans belief system, almost of the FOUN DING POPULATION OF THE UNITED STATES WAS________, WHICH HAS HAD undestroyable EFFECTS ON THE LAWS AND POLITICAL CULTURE IN AMERICA. a. Jewish b. Islamic c. Catholic d. Protestant e. Pentecostal Grade 0 User Responses c. Catholic Feedback 18. The fastest growing ethnic group in the United States is ________. a. pacific Islanders b. Asiatic Americans c. African Americans d. Caucasians e. Hispanics Take the Chapter 02 Exam Section Intro to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM Gradebook Grade Questions Attempted 25/25 Submission No 1/1 6 Grade 0 User Responses b.Asian Americans Feedback 19. Income ________ between the classes in the United States has risen steadily since the 1920s. a. caste system b. acquisition c. inflation d. inequality e. disbursement Grade 1 User Responses d. inequality Feedback 20. Voters sharing any particular political belief have the greatest chance of shaping policy when they are ________. a. inspired b. registered c. political c ampaign d. dispersed e. concentrated Grade 0 User Responses b. registered Feedback21. Culture refers to ________. a. a series of expectations of a political system b. basic values active participating in a society c. a predisposition or so participation in a group or a political system d. a way of thinking or a mode of behavior common to a group e. beliefs about a political system Grade 0 User Responses e. beliefs about a political system FeedbackTake the Chapter 02 Exam Section Intro to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM Gradebook Grade Questions Attempted 25/25 Submission No 1/1 7 22. The right to own private property is ________. a. more attainable for middle-income citizens in Europe b. not very important to most Americans c. guaranteed by the Constitution d.one of the economic incentives that motivates Americans to embrace capitalism e. only for those with wealth Grade 0 User Responses c. guaranteed by the Constitution Feedback 23. Concerns about the level of_______ and its impact on regional politics and social cohesiveness from the 1920s to the 1950s resulted in many restrictions of ________ to the United States. a. immigration entre b. education immigration c. trade economic growth d. terrorism trip e. health regulations first appearance Grade 1 User Responses a. immigration entry Feedback 24. A person who opposes government regulation of business is likely to be a ________.a. liberal b. communist c. socialist d. Green Party fellow member e. conservative Grade 1 User Responses e. conservative Feedback 25. The strength of the providence is directly tied to the monetary value of all goods and services produced in a nation each year, which is called the ________. a. mass production factor b. tax revenue domestic product c. poverty line d. median household income e. Gini coefficients for the sparing Take the Chapter 02 Exam Section Intro to US Government F 2014 flanery,daniel Submitted9/3/2014 13833 AM Gradebook Grade Questions Attempted 25/25 Submission No 1/1.

Lessons Learned and to be learned

Background Managing Total engine room was the introductory simulation blood line I have ever enrolled for. From the truly beginning of the course, I knew that it will a actually interesting course and indeed, I find it to be a successful, memorable and exciting instruction of education. Part 1 H integritystly speaking I took the simulation very easy in the beginning. But as we move in to week 3, I started to realize that we really need to imply ourselves if we need to do better in the simulation.There be several key learnings that I take from this simulation course, such as 1. Fundamental Knowledge setoff of all, I would say, to do a business or to disembowel a ratiocination, one should seek knowledge regarding that business or position. wiz should do homework before thinking about playing any business office in the business scenario. Seeking fundamental knowledge is the first step. 2. Do not Limit yourself It is pivotal to know your business environment easy and rememb er, business understanding it is not limited to the area you are trustworthy for. One should know the overall system of the company and the circumstances in which the company is working.The manager, regardless of his/her role in the company should be informed of the challenges company is currently facing in achieving its goals and objectives. 3. Be a Guru When you are responsible for devising decision in one of the area of the company, it is of consequence important that you acquire all the technical and non-technical expertise in that area. Ideally, cypher should be more informed than you in that particular field so that you scarcelyt joint gather in the decision confidently and that people respect your decision and dont challenge it without knowing the depth of it. 4. Competitve Intelligence is profound Always make well informed decisions. Look for the weaknesses of the competition. Consistently drop back their performance and their financial situation so that you are well aware in advance if they are in a situation where you can take advantage and consolidate your position in the market place. 5. Be a Visionary You cannot be a successful manager or CEO if you are unable to look in to the future and make decision according to the future challenges. You have to keep one substance at the long barrier objectives of the organization and plan accordingly.Learn from the mistakes and make tactical changes but never alter your long term strategy because you fail in achieving one or two of your short term goals. Part 2 Key Take Aways A. Strategic Thinking One of the top learnings from the simulation is the importance of strategic thinking. When we started the simulation, we thought that only one segment, High-Tech, will be good enough to become leader in the overall simulation and it proved wrong. We knew in the middle of the simulation but stuck to our initial strategy which I guess was the even off thing to do because eventually High-Tech market is t he future.B. leaders Qualities It sounds like an extension of the first point Strategic Thinking, but it is actually not. I have erudite from this simulation that a company is defined by the definition of its CEO. Leadership plays an important role in driving all the areas of business and it requires finical capabilities to perform as a leader. Leadership is not about making final decisions it is about making the right decision at the right time. I want to learn how I can be a successful leader in the field of marketing and sales, which is my passion.

Information Technology Management Essay

It is commonly argued in the Information Systems literature that a major(ip) reasonableness why brasss fail to exploit Information and Communication Technologies (ICTs) successfully is beca physical exercise of the omit of colligation between the Information Strategy, the Business Strategy and the Organizational Strategy. The feed according to teaching sytem literature correspond to the truly happenings in the real world. According to Campbell David, 2004, technological advancement has been embraced through and through and throughout confused aspects of line of in the flesh(predicate) line of credit, academics, finance and rateance.The opus addresses one key component of cultivation system that is finded as a challenge by organizations and business entities in the aspect of using knowledge engineering science. The key value here is conjunction between information, organization and business strategy. A major concern in this paper is to explain the precondition alig nment in the context of information engineering science. The paper addresses reasons that make alignment one of the key values organizations seek to succeed. In this first write of alignment the major concern is virtually minutes carried on in pecuniary initiations.Information technology has been adopted in the recent preceding(a) as a beam for executing and reviving business strategies in financial institutions. The development of genuine business strategies has been enhanced by retainer of values that correspond to alignment. Alignment is therefore, the capacity by a business such as a financial institution to demonstrate a strong controlling relationship between latest information technologies and the broadly speaking accepted financial guidelines. It calls for customer satisfaction, market sh ar and product innovations.These measures are all essentials in value and adopting such determines the st king and the outcome of a financial institution. Before alignment fina ncial institution chooses to match all available information technology and carry on with feasibleness study. This is because the effectiveness of a com teller squarely depends on its capacity to better or malign the organizational units. Factors to consider before alignment Planning- the trustworthy process has to be planned and agreed upon by the lovers of the financial institution.Auditors should to a fault be involved in this wield for audits, re-examinations and readjustments of the whole project. Relation to benefits alignment must be of benefit to the financial institution since it is a expensive exercise. It is of no use to adopt latest technology if the problem is controllable by changing some wariness practises. This is according Culp Christopher, 2001. For example, out gear ups like gelt and revenue do not call for information technology kind of the size and organizational structure and number of staff that dictate the crave for additional computers.Alignment must stick to its places to overcome all obstacles as resistance to change may come from many sources including the employees and customers. Advantages of alignment The latest technologies such as client sever internet, entropy warehousing has positive implications which include first, incremental profit gains. Second, internal alignment in an organization remains a success factor in employees ability to perform effectively and become a cutting edge provider of value to customers. Third, alignment acts as business watchword solutions for organization that helps in management and efficient customer satisfaction.For example, e- sticking software where customers can access their bank accounts at home without necessarily going to the banking halls. Fourth, other than saving clipping it is in addition considered a secure method than transporting money to banks. Fifth, business intelligence solutions drive home been grave aspects in financial institutions as they help to strain ou t effectively volumes of transactions within a short closure of era. For example, pay roll software that is able to calculate thousand of employees monthly dues, deductions and contributions irrespective of their earning rates within a mater of seconds.Computers have also been used to solve complicated business calculations and at the kindred time update them accordingly. Take for example where a customer gets a loan from a financial institution either on a reducing interest rate. The software exit auto calculate the interests found on the number of years the customer volition take to mop up plus the principal amount and at the said(prenominal) time stemma the information. Sixth, alignment reduces the amount of paperwork used in various departments especially in printing, faxing and laminations.This is because nowadays office memos and other information are shared online by use of internet between departments and even branches. Seven, alignment has played a key fictitious character in marketing and advertising new products through the internet. A customer can place an order and at the same time pay by transferring funds from a financial institution to account of the seller effectively. Disadvantages Alignment is a very costly exercise to an enterprise like financial institution in terms of prices and employee discipline as it calls for massive training. System change over might also be rejected by both the employees and the customers.Sometimes computers breakdown and will definitely slow the process in financial institution diminish down the total process. This leads to a massive loss and failure to gather customer enquires. For example, slowing or breakdown of machines in a Forex role dealing with foreign exchange will loose sales since notes changes value every minute. Business alignment methods Nowadays, many business transactions are relying on an efficient IT support system. It is remarkable to note the meliorate professionalism and resp onsibility in incorporate and technical fields.Many companies and especially in the financial sector have invested massively in business IT and corporate ICT. This is a very important development in creation of personal responsibility in terms of accountability, capability and commitment. However, with the changing technology certain changes are felt through continuous exercise which cannot be exploited. radical machines have to be budgeted or the old ones have to be upgraded from time to time. To achieve this objective the following steps must be put into consideration. First, planning which calls for implementation of traditional IT alignment techniques seen by many as the CEOs work.A successful IT/business alignment calls for a more interactive approach or dialogue between the IT managers. They need to clarify what the business expects, what it give ups and how to allocate (Watson Gregory, 2005). This is achieved through prioritization and putting into considerations the rules that empower and govern the IT department. A second plan or consideration used to kick in about alignment is that IT should track, adapt and modify business level functions. At the same time the use of information technology in financial institutions or any other entities should be done with a innovation of supporting appropriate support of services.Another method is ripe management of technological systems which helps to achieve the desired results through a consolidated service support by IT staff. A system need to be put in place to monitor and manage urgent or unfavourable business services. The system should prioritize service requests to enable service spoken intercourse at promised levels and also track business processes at certain levels. It is important to note that worth methods are usually required to effectively manage the IT infrastructure and implement changes.The chief executive officer and his or her managers need also to ensure that the set organization sta ndards and expectations are met through proper implementation processes. Certain considerations such as model should be considered for purpose of implementing alignment and information technologies (Selznick Philip, 1952). This involves mapping of IT assets and planning for resources that support services at critical times. It identifies the resources needed to be assembled to deliver IT services. This is done at conformable service while at the same time reducing costs.A second consideration is bill whereby the IT department should come up with methods of data collection and operational procedures all based on areas of functionality. According to Chester Arthur, 1994, the measurement methods should correspond with technology and be business oriented. In addition, the measures should ensure a more real time resource allocation decision. The consideration of various measurement principles gives an entity or enterprise the capacity to execute its duties fast. The methods applied by d ifferent entities in business alignment are deemed to measure up to set standards and cut down on costs.Alignment of costs and deliver of services through technological application gives entities the capacity to run their trading operations in a more efficient manner. Validity of alignment as a goal The role played by ICTs is paramount and unmingled in real life applications in business and organizations. As a goal, alignment is seen to support productivity and new innovation across the entire world. ICT play a very important role on look at development. Application of information technology is also seen as a tool for infrastructure development.Recently, the world economic performance has improved leading to international growth as a result of embracing information systems. The economic growth is seen to have an impact in both developed and underdeveloped countries with some developing countries recording a remarkable growth (Danis Wade, 2006). near countries have recorded a positive growth of the gross municipal product. In addition international markets trade and industrial production has been boosted through alignment. Economic development has led to a smooth global cater chains that broaden the market.A number of advantages arise as examine that alignment is a valid consideration in the scope of information technology. First, ICT is used for research to provide an organization with basic information about how to improve on performance. Organizations consider putting in place certain measures necessary to acquire information from competitors (Daghfous Abdelkader, 2006). The acquired information is essential as it helps entities to achieve their goals. Second, in the current world of changes, it is important for every organization to consider evaluating measures that support alignment to out perform their competitors.Application of ICT by entities olibanum promotes a common understanding of how transactions are carried within organizations at low cost. It is a future consideration that all entities should develop measures to excite threats of new entrants, threat exposed by bargaining powers of buyers, sellers, threat of taciturnity products and barrier to entry. According to Herman James, 2000, embracing information and communication technology will help to do away with threats imposed by five forces.A third consideration is the fact of e-commerce which is a component of electronic business. The use of information systems in carrying on with business transactions online is a true(a) reflection about the validity of alignment. The future of using information technology in the world especially in business transactions is very certain. The concept of globalization is playing a very big role in creation of favourable environment for trading. Creation of strong communication networks enables countries from different regions to carry on with business transactions online.This is one major development of information technology embraced by both developed and developing states. Every state has the mandate to promote the application of information technology through application of the necessary measures. A fourth consideration that postulate to be put in place is thorough training of individuals on how to use internet. This should be done in schools and other institutions that promote learning. Children at young age need to know how to apply technological information for purpose of establishing proper measures in business and other aspects of life.