Catchment Area Analysis for 24 Hour Fitness in Cochin

CATCHMENT AREA ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA SYNOPSIS OF CATCHMENT AREA STUDY SL notable OF CONTENTSPAGE NO 1Catchment area PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12 4Infrastructural growth12 5Findings14 6Strategy for 24 hour physical fitness14 7Reference15 CATCHMENT AREA PRIMARY barter AREA LOCATIONDRIVING DISTANCE Elamkulam2 mins Vytilla2mins TERTIARY trade wind AREA LOCATIONDRIVING DISTANCE Gigi Nagar15 mins Panapilly Nagar16 mins unessential winding administer AREA LOCATIONDRIVING DISTANCE KSRTC BUS STAND7 mins Kadavanthara8 mins 24 time of day fittingness is an international fitness brand.The trade area is divided as primary winding, junior-grade and teritiary on the basis of clock taken by drive to go by the destination. 1-5 mins drive is considered for primary, 6-10 mins for secondary and 11-15 mins for teritiary trade area. This is based on the item that, time required to reach a fitness gist is advancedly deterministic. TRADE AR EA ANALYSIS PTA PRIMARY TRADE AREA STA SECONDARY TRADE AREA TTA TARTIARY TRADE AREA Primary Catchment The Primary Catchment is within 0-5 transactions drive to 24 hour Fitness. The areas are Vyttila Elamkulam therefore the primary catchment of 24 bit Fitness is strategically situated amidst the densely shovel inulated Vyttila and Elamkulam areas. subsidiary Catchment The Secondary Catchment is within 5-10 minutes drive. The areas are Kadavanthra Ponnurunni Therefore the secondary catchment of 24 Hour Fitness is the densely populated Kadavanthara which is a residential area. ordinal Catchment The Tertiary Catchment is within 10-20 minutes of drive time. The areas are Giri Nagar Panampilly Nagar Chalikkavattom Therefore the tertiary catchment of 24 Hour Fitness is the thickly populatedGiri Nagar, Panampilly Nagar and Chalikkavattom which is a core residential area. The primary, secondary and teritiary trade areas c all over the important and potential residential areas of Coc hin. The purpose consumers of 24 hour fitness terminate easily access the brand with this location. path vogue Ways The Sahodaran Ayyapan road from west to Vytila is common for all the target consumers from Kadavanthara, Panampally, Kaloor. This is the primary roadway for 24 Hour fitness. This location completely restricts the f pitiable of customers to the lucky Gym Vytila, which is a competition. The Edapally Vytila road brings in customers from north.These are the primary roadways which is sccesible for the target customers. It is giving a direct competition to deluxe Gym, Vytila, which is comparatively low priced and infrastructuraly poor compared to 24 Hour Fitness. Vytila and vicinity Vyttila is an intersection as hygienic as the name of a region in the city of Kochi, in the aver of Kerala, India. It is one of the largest as well as the busiest intersections in Kerala. This inspissation intersects the main north-south artery of the state of Kerala, namely, the field of study Highway 47, with three city roads of Kochi viz, the S. A.Road (east-west), the Vyttila-Petta Road, and the Thammanam Road. Vyttila hosts the Kochi Mobility Hub, which converges different ways of surface transport (namely, local as well as long distance buses, rail, Metro Railand inland irrigate transport) to the city onto a single node. Institutions Vyttila is home to hospitals like the Welcare Hospital and the induce & Child Hospital. The State bank of India, State border of Travancore, Punjab National Bank, smoke Bank, Vijaya Bank,Bank of Baroda, Federal Bank, South Indian Bank all have branches in this area. Toc H Public School, St. Ritas H.S Ponnurunni, C. K. C. L. P. S are schools located in Vyttila. There are several supermarkets (prominent among them include V-Mart and the perimeter Free Market set up of mini-super markets) in this area in supplement to several mom & pop stores and pharmacies. Eateries like K. R Bakes, Aryaas, Best Bakers, occupy Bakers and traditional Thattukadas are overly decent hangouts for people across days groups in the junction. Schools Vyttila hosts the following schools ?Toc H Public School ?C. K. C Girls High School, Ponnurunni ?St. Ritas Boys High School, Ponnurunni Hospitals ?Welcare Hospital commence & Child Hospital ?Ranjini Eye Hospital Shopping and move intotainment The Kundannoor-Edapally streatch of the National Highway 47 passing through Vyttila, is home for the largest malls in the state of Kerala. The Largest shopping mall in the state Gold Souk is located in Vyttila on NH Bypass. The mall has 4 Screen Multiplex Cinemas, Spacious Hypermarkets, regimen courts, eating places and branded retail outlets. There are several supermarkets (prominent among them include V-Mart and the Margin Free Market chain of mini-super markets) in this area in addition to several mom & pop stores and pharmacies.Eateries like K. R Bakes, Aryaas, Best Bakers, delight Bakers and traditional Thattukadas are besides d ecent hangouts for people across age groups in the junction. The Oberon Mall, one of biggest malls in Kochi with its cinemax theatres, is also situated along the way from Vyttila to Edappally. Real Estate, Builders and Apartments Confident Group Mather Group unattackable Day properties Mansions Good earth Aurora Siddhi Dubex River garden Real India VKL group Sri Ram Krishna Builders view Orion Villa Santhi Shreyas Jewel Homes Water Lilly Premium apartments Financial Institutions Axis Bank Icici Bank Bank of Baroda South Indian Bank State Bank of India Thammanam Service Co-operative Bank Restaurants Pizza Hut Hotel Aryas Smoke House Muruga Hotel Qualis Hotel Hotel Anugraha Albarad Restaurant Nyle Plaza Janahridayam Hotel Mermaid Property Demand The proposed localize is between the Vytila Junction and Elamkulam Bridge. The topographic point cost at this position averages to 10-12 lakhs per cent. This is one of the most demanded properties in Cochin. This is because of the richly residential potential and the emergence of Vytila as the second business marrow of Cochin.There has been a drastic increase in the land prices at Vytila over years due to this factor. Infrastructural Growth With the advent of the Vytila mobility hub Vytila is also expecting a major(ip) infrastructural change. The Cochin metro is proposed to be passing through Vytila. Recent duologue between policy makers indicate that the metro may have a metro stop at Vytila. With operations of Cochin Metro emolument more people will have direct access to the GYM, within minutes, thus increasing the trade area of the fitness centre. This aspect is also considered while selecting the current location. FINDINGSThe proposed site for 24 Hour Fitness in Cochin has advantages as well as disadvantages. Though the property be are high, the site attracts the major target customers if located at the proposed site. The site between Elamkulam Bridge and Vytila Junction covers major residential areas cove ring midpoint and high class men and women at Vytila, Kaloor, Panampally Nagar, Kadavanthara etc. The site is centre to many apartments where target customers live in. The site directly gives competition to Gold Gym blocking their accessibility through the west road first appearance Vytila. There have been huge developments in infrastructure.The Cochin metro can bring in customers from far city within minutes to the site as the metro passes directly over the place. Strategy for 24 Hour Fitness The International Fitness brand can definitely enter the Cochin market with their fitness message. There has been an increase in the fitness concerns with the people in Cochin. The proximity to the fitness centre is a major concern for all the members of the brand. Taking this factor into account and to attract maximum number of target customers, 24 Hour Fitness can espouse following strategies. High accessibility Good parking facilities Loyalty schemes break apart training hours for non- working women Separate Training hours for working men and women There cannot be any spill over effect for 24 hour fitness with this site. This is because the place is void of any corporate offices from where employees may prefer to go to the fitness centre prior work. This move is based on the fact that this spill over will not account for a high attraction of customers. 24 Hour Fitness can even facilitate transport facilities to achieve high attraction. Sources and Reference Goole Maps ICICI PROPERTY REPORT composition ARTICLE TIMES PROPERTY 24 HOUR FITNESS appointed WEBSITE