Strategic Management Essay Example | Topics and Well Written Essays - 3500 words - 1

Strategic Management - Essay ExampleA birds eye view on the Australian wine industry, at this juncture, would be appreciable. Wines in Australia though are 200 years old, the industry was sluggish in its initial years. They have at once caught pace in New-world countries that they are considered the Hot Trends in the market.Thomas unafraid(p) & Sons wine company, cognise for its woodland wines, was established in Australia in 1853 and was most respected for its culture and polite values. Berri Renmano Ltd. (BRL), a co-operative and merged entity was known for aggressiveness and commercial success.Hardy group had to incur huge losses after acquiring whatever French, Tuscan and Italian old wineries. At the same time, BRL was also facing financial hardship, but even so proposed and merged with Hardy which according to the industry analysts was not a great arrangement. Owing to the financial power of the BRL team, BRL Hardy had more of BRLs executives at the top notch in the merged entity while the Hardys executives were a bit suppressed. Irrespective of all these happenings, the group was an initial success. After the initial success, in that respect were differences regarding the marketing and distribution of some key daubs of the company between Stephen Davies, the Group Marketing and Export coach based at the head office at Reynella, Australia and the Managing Director of U.K. management team Christopher Carson. For instance, while Davies was cookery to launch a global brand, Carson tried to develop a low price wine brand Dinstinto. This attempt was criticised by Davies citing examples of Carsons failure in renewal of distribution agreement of Caliterra (wine brand) and baffle launch of brand Mapocho with a Chilean sourcing. Nevertheless, Steve Millar, the Managing Director of the BRL Hardy Company as a unit understood these delicate issues and tactically dealt with both of them. Similarly, the head office was planning to launch Banrock station, a increase which was a