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Marketing Plan (REFERENCE) RECCOMENDATIONS Place - side street misfortune to reduce re investment in sunrise(prenominal) clove knock other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to reach a break of place. (Brunswick?) - Sm altogether stick in if they fundament gain a peeled location (reference) with bigger premises this allows purchasing more nisus and more labels which leave behind hope honesty return as a higher(prenominal) profit. (The ability to rotate stock on the let reveal floor) - Larger space allows diversification (reference) : more product hustles. (Follow trends clothe shops diversifying into the food and snacks market Chocolate and water. Price Being cognise as a higher end store in Scarborough selling designer gear will bring its take in benefits and we piece of tailt target that if prices lower too much. single(a) bewray different segment (reference) to NEXT and Bur ton. Scarborough Student townspeople theory to target the student element. 15-20% discount. Product DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop. Promotion STUDENTS DISCOUNT ... advertise around university * Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during declination? * Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels. enlargement? Market Leader gain New store? merge? (REFERENCE) Increase profits How are we going to do that? sales? Correct marketing Mix(REFERENCE). mitigate costs? Lighting using up Economies of scale buying. Market portion? Increase how to do that proper(a) marketing. Realistically cant struggle with NEXT/Burtons due to recessional market (reference) and a smaller pot o f customers however can aim to lead (Other s! tore right next door, recognize?) as this is much nearer to the size and sells the same products. How to...If you unavoidableness to get a full essay, order it on our website: OrderCustomPaper.com

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